By Gary Symons TLL Editor in Chief J.Crew is hitting the slopes with a new partnership, joining forces with U.S. Ski & Snowboard as its lifestyle-apparel partner for the next three years. This first-of-its-kind collaboration will merge J.Crew’s deep-rooted connection to après-ski fashion, with U.S. Ski & Snowboard’s mission to support its athletes and inspire fans … [Read more...] about J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
Sports Licensing
Andrew Lelchuk Steps into the Licensing Battle for UFC
By Gary Symons TLL Editor in Chief The UFC is making a strategic move to bolster its merchandising power, announcing that Andrew Lelchuk has been named Director of Licensing. With this appointment, Lelchuk steps into the octagon of retail, overseeing all aspects of UFC-branded hardline and softline products across North and South America. In his new role, Lelchuk will … [Read more...] about Andrew Lelchuk Steps into the Licensing Battle for UFC
Major League Soccer Kicks Off Collection with Pottery Barn Teen
By Allison Watkinson TLL Reporter Pottery Barn Teen has launched a collaborative home furnishings collection in partnership with Major League Soccer (MLS). The licensed Pottery Barn Teen products span a wide selection of MLS home décor, bedding and school accessories. Designed to appeal to young soccer fans, the collection incorporates artistic designs that are based on the … [Read more...] about Major League Soccer Kicks Off Collection with Pottery Barn Teen
Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
Fanatics to Open First Flagship Store on London’s Regent Street
By Gary Symons TLL Editor in Chief Fanatics Collectibles has announced plans to inaugurate its first-ever flagship store on London's renowned Regent Street in the spring of 2025. The store will specialize in sports and entertainment trading cards and trading-card games, showcasing Fanatics Collectibles' brands such as Topps, Merlin, Match Attax, and Bowman. The … [Read more...] about Fanatics to Open First Flagship Store on London’s Regent Street
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
Bigger and Better Sports Licensing and Tailgate Show for 2025
By Gary Symons TLL Editor in Chief The biggest ‘tailgate party’ in licensing started January 22, as the Sports Licensing and Tailgate Show got underway in Las Vegas. The Tailgate Show, sometimes known as SLATS, is the world’s top trade show and conference dedicated to sports licensing. Organized by Emerald X, the show attracts all of the top leagues, including the … [Read more...] about Bigger and Better Sports Licensing and Tailgate Show for 2025
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
Why the Sports Licensing and Tailgate Show is a Must in 2025
By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025
MotoGP Authentics to Raise Funds for Valencia Flood Victims
By Gary Symons TLL Editor in Chief MotoGP Authentics will auction off 30 limited edition, signed helmets from the Superbike legend Carlos Checa, raising funds for Valencia flood relief. The auction is a collaboration between the two-time Grand Prix champion and MotoGP Authentics, which is operated by Memento Exclusives under license from Dorna Sports. Checa and MotoGP … [Read more...] about MotoGP Authentics to Raise Funds for Valencia Flood Victims