By Allison WatkinsonTLL ReporterMANSCAPED has signed an agreement with Sacramento State University's athletics division as the preferred grooming partner for Sac State's sports teams. The promotional collaboration kicks off with this season's Big Sky Conference NCAA Championships with the Sacramento State Hornet's football team."MANSCAPED and Sac State are a perfect pair, in … [Read more...] about MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics
Sports Licensing
UFC Teams Up With Celio For Exclusive Fan Apparel Collection
By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection
Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection
By Allison WatkinsonTLL ReporterMajor League Soccer and Fan Ink have signed an agreement for a licensed headwear and accessories collection for MLS' North American league.The new agreement with MLS represents Fan Ink’s first league-wide licensing agreement in North America. The company will be responsible for designing, producing, marketing, and distributing the products on … [Read more...] about Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
Who’s News: Lids Promotes Bob Durda to President
By Allison Watkinson TLL Reporter Lids Sports Group has officially appointed long-time employee Bob Durda as the company's new president. Lids Sports Group is a sports retailer that offers officially-licensed and branded headwear, apparel and accessories for sports fans. It is among the largest licensees in the world for licensed apparel, and particularly for hats and … [Read more...] about Who’s News: Lids Promotes Bob Durda to President
Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios
By Gary Symons TLL Editor in Chief BOOM! Studios will release a four-issue limited comic book series based on the Creed film franchise from MGM. The comic adaptation is being produced in collaboration with the MGM studio, Creed star Michael B. Jordan's production company, Outlier Society, and Chartoff-Winkler. Jordan is also the director and producer of the recent … [Read more...] about Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios
Homme+Femme Horsing Around With Kentucky Derby Collection
By Allison Watkinson TLL Reporter Homme+Femme has launched its second licensing collaboration with Churchill Downs for an official Kentucky Derby merchandise collection. Homme+Femme is a streetwear brand that takes inspiration from Black culture, 90s hip hop & rap, and pop-culture to create high-quality apparel and accessories. The brand is using the new Kentucky … [Read more...] about Homme+Femme Horsing Around With Kentucky Derby Collection
EA Creates $10 Million Fund for Community Football
By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football
Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
By Gary Symons TLL Editor in Chief Big news in sports licensing this week as UFC announced it has agreed to merge with fellow pugilistic company WWE. The deal would see UFC parent Endeavor Group Holdings holding a 51% controlling interest in the new company, while existing WWE shareholders will own a 49% interest. It combines the world's leading mixed martial arts … [Read more...] about Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL