By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion
Sports Licensing
Popeye Golf USA Tees Up New Products at the 2023 PGA Show
By Allison Watkinson TLL Reporter Popeye Golf USA is debuting a range of new licensed products this month at the 2023 PGA Show in Orlando, Fla. The PGA Show is an annual trade show organized by Reed Exhibitions and the Professional Golfer's Association of America. This year's PGA Show runs from Jan. 24 to Jan. 27. The new licensed products from Popeye Golf USA include … [Read more...] about Popeye Golf USA Tees Up New Products at the 2023 PGA Show
Sports Licensing: The Point.1888 Rejoins British Olympic Team
By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team
Five Trends That Will Shape the Future of Sports Licensing
By Gary Symons TLL Editor in Chief With the Sports Licensing and Tailgate Show coming up, we’ve turned our attention to the ways the sector is changing in the face of pandemic pressure and technological change. Professional sports licensing, after all, took a savage beating during the pandemic in terms of revenue, but TLL believes the industry also used that time to … [Read more...] about Five Trends That Will Shape the Future of Sports Licensing
Sports Licensing in Bullish Mood For Upcoming Tailgate Show
By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show
Feature: TLL’s Top Licensing Trends of 2022
By Gary Symons TLL Editor in Chief As 2022 draws to a close, we at TLL have been struck by the amazing talent for innovation and rapid change we've seen in the licensing industry. Certainly 2022 has been a tough year by any standard. Between the ongoing hangover of the COVID-19 pandemic, the War in Ukraine, ongoing logistical logjams, runaway inflation, and … [Read more...] about Feature: TLL’s Top Licensing Trends of 2022
Merchantwise to Manage Licensing for Australian Olympic Committee
By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee
Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’
By Gary Symons TLL Editor in Chief When you're watching race cars roar around the track 200 times, you want to be extra comfy. That's why NASCAR has partnered on an officially licensed Snugible that will be added to Orange Onions' product line form Plushible. Snugibles are a unique two-in-one wearable blanket/hoodie, that can also roll up into its hood and zips up to … [Read more...] about Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’
The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
By Allison WatkinsonTLL ReporterThe NHL and The Zamboni Company have partnered with Kool Karz Playground to launch the world’s first electric Zamboni ride-on toy. After many years in development, the co-branded Kool Karz NHL Zamboni Ride-On Toy has been officially released in time for the 2022-23 NHL season. “This product has been decades in the making,” said Paula Coony, Brand … [Read more...] about The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30 separate football (soccer) leagues around the world, and comprise 100 stadiums, 700 teams, and 19,000 players. "EA SPORTS has always led with unrivaled authenticity and … [Read more...] about EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals