CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Sports Licensing
Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
Sports Licensing: UFC Partners With Timex For Tough Timepieces
Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces
Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that's flat out larger than life. Most of the tires used in Monster Jam trucks are higher than most actual trucks! Now the motorsports brand has partnered … [Read more...] about Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
Collectibles: Panini Scores With Extension of Premier League Contract
The Premier League announced it has granted a multiyear collectibles licensing extension to its partner Panini. The Premier League is, as the name suggests, the top level for football (aka soccer) in the United Kingdom, and serves a rabid fanbase in the nation where football was first developed and popularized. “We are proud to be awarded the most prestigious license in the UK, … [Read more...] about Collectibles: Panini Scores With Extension of Premier League Contract
Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments
Companies interested in a license for the Union of European Football Associations can complete an RFP submission (Request for Proposals) by Nov. 26. UEFA has announced it is inviting interested parties to make proposals for licensing and marketing rights in relation to the Master Licensee, Onsite Retailer and Online Retailer categories for national team football competitions … [Read more...] about Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments
Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the international governing body of association football—will cover the long-term licensing programs surrounding all major FIFA tournaments, including FIFAe and the FIFA brand. The collaboration specifically focuses on licensing … [Read more...] about Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing
The NFL Players Association has unveiled a new program to address the diversity gap in the licensing industry. The program is a new business accelerator called DRIVEN that is geared toward greater inclusion of diverse entrepreneurs and businesses in dealing with NFLPA licensing opportunities. The Association says it is committed to advocating for greater inclusion of those … [Read more...] about Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing
Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
Opus and The R&A today announced the planned publication and pre-order release of The Open Opus, which will celebrate the 150th playing of The Open and documents the history of the world’s oldest and most prestigious championship. The partnership was brokered by TSBA, licensing agent for The R&A, which stands for 'The Royal & Ancient'; a reference to 'The Royal … [Read more...] about Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open