By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
Steven Heller
The Brand Liaison Signed As Exclusive Partner For Jason Wu
By Gary Symons TLL Editor in Chief The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu. The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month. Known for his couture excellence, The Brand Liaison says Jason Wu's … [Read more...] about The Brand Liaison Signed As Exclusive Partner For Jason Wu
Online Meeting Platform for Licensing Expo is Now Open
TLL Staff Licensing Expo has now opened its new and enhanced Meetings Platform for the upcoming tradeshow, taking place May 21–23. The annual Expo is the premiere event for the global licensing industry, and will again be held at the Mandalay Bay in Las Vegas. In a typical year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and … [Read more...] about Online Meeting Platform for Licensing Expo is Now Open
Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
Black Tie and Sneaker Ball Announced for 50th Anniversary of Hip Hop Event
50th Anniversary of Hip Hop Launches “Hip Hop Is Black History” Pop-Up at City Point, Brooklyn Feb. 24-26 By Gary Symons Editor in Chief Bust out your best sneakers, as music icon Ice-T hosts a special event for the upcoming Hip Hop Is Black History Event. Billed as the Black Tie and Sneaker Ball, the event will be held during the three-day pop-up art installation … [Read more...] about Black Tie and Sneaker Ball Announced for 50th Anniversary of Hip Hop Event