By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
The Little Prince
Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince
By Allison Watkinson TLL Reporter Reeds Jewelers has announced new licensed bridal and fashion jewelry collections for the 80th anniversary of The Little Prince. The deal was brokered by Licensing Works! on behalf of its client, SOGEX, the global licensors for the Estate of Antoine de Saint-Exupéry, which includes the rights to The Little Prince novel and … [Read more...] about Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince