The licensing agency The Point.1888 says it's working to get better results for its clients by launching its own marketing division, called Story.1888. The Point.1888 prides itself on breaking the mold for licensing companies, and in this case obviously feels if you want something done right, you need to do it yourself. As a result, clients will now have the option to use the … [Read more...] about The Point.1888 Launches Marketing Agency
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Who’s News: The Point.1888 Reveals New Marketing Moves
Licensing Agency Caps Year of Growth With New Hires, Promotions The Point.1888 says it has doubled the head count of its crucial marketing division to meet the demands of the agency’s growing client base and help the business reach its ambitious goals for 2021. The news comes just months after the agency announced the creation of a Director of Marketing role at The Point.1888, … [Read more...] about Who’s News: The Point.1888 Reveals New Marketing Moves
I Scream, You Scream, And Now Dogs Scream For Ice Cream
Dogs have always loved ice cream ... but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain's carbon negative ice cream purveyor Jude's, that's about to change. Battersea is a 160-year-old animal charity, among the oldest in the world, that is demonstrating its tireless commitment to … [Read more...] about I Scream, You Scream, And Now Dogs Scream For Ice Cream
St. Andrews Links Tees Off With The Point.1888
The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888
Farshore Acquires Rights For CoComelon Books
The UK-based publisher Farshore has announced a huge win for the company, saying it has secured the publishing rights for books based on the wildly popular CoComelon children's series by Moonbug. The deal was brokered between Bethan Garton at The Point.1888 and Emma Cairns-Smith, the Global Acquisition Director at Farshore. The agreement includes rights for the UK and Eire, … [Read more...] about Farshore Acquires Rights For CoComelon Books
The Point.1888 Inks Toy Partner for Moonbug Entertainment
The licensing agency The Point.1888 has announced the signing of an agreement making Character Options the Master Toy Partner for Moonbug Entertainment's Morphle brand in EMEA and Australia. The deal comes just a few months after The Point.1888 announced multiple major licensee partnerships for two of Moonbug Entertainment Ltd.’s other world-famous brands, Cocomelon and … [Read more...] about The Point.1888 Inks Toy Partner for Moonbug Entertainment
University of Cambridge Unveils Licensing Plans
Globally renowned university Cambridge is set for a busy year of licensing programs, with plans unveiled this week by UK agent The Point.1888 and Fitzwilliam Museum Enterprises (FME), the Cambridge subsidiary responsible for licensing. The Point.1888 says the mission of the University of Cambridge has always been to contribute to society through education, learning and … [Read more...] about University of Cambridge Unveils Licensing Plans
Thermos UK Partners With Rachel Ellen For Kids’ Line
The company that pretty much invented the idea of keeping cold things cold and hot things hot still has plenty of innovation left. The 117-year-old brand that is every kid's lunchtime companion has announced a new licensing partnership for children's products with the award-winning greeting card and stationery designer Rachel Ellen. In a deal brokered by licensing agent The … [Read more...] about Thermos UK Partners With Rachel Ellen For Kids’ Line
Who’s News: The Point.1888 Continues to Expand
Licensing and branding firm The Point.1888 has successfully navigated the COVID-19 pandemic so successfully that it's now in the fifth phase of corporate expansion, with five new key hires. The Point.1888 says the expansion, which will involve new roles in the Commercial, Product Development, Marketing and Legal divisions, is an exciting new stage but also very much a necessity … [Read more...] about Who’s News: The Point.1888 Continues to Expand
Blippi Licensing Adds Six New Licensees
Following a deal with publishing powerhouse DJ Murphy, The Point.1888 and Moonbug Entertainment have secured six additional licensee partners for the hugely popular children’s brand, Blippi. The brand extension specialist The Point.1888 was appointed in the summer as the Master Licensing Agency across EMEA for Blippi, along with other brands in Moonbug’s portfolio, … [Read more...] about Blippi Licensing Adds Six New Licensees