By Gary Symons TLL Editor in Chief The new and fast-growing toy company Wyncor will be producing a new line of Dungeons & Dragons-themed Miraball Surprise toys. Wyncor says it just signed a licensing agreement with Hasbro and its Wizards of the Coast division, which owns the Dungeons & Dragons brand. The new collection is set to launch in the second quarter of … [Read more...] about Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys
toy licensing
Spielwarenmesse Reports Another Strong Year for Nuremberg Toy Fair
By Gary Symons TLL Editor in Chief The Nuremberg Toy Fair displayed the ongoing strength of the toy industry, despite a slowdown in sales in the post-COVID years. The toy industry has seen a bit of a slump over the past two years, but that slump came after incredibly dramatic growth during the pandemic. At the Nuremberg Toy Fair this year, the industry showed off … [Read more...] about Spielwarenmesse Reports Another Strong Year for Nuremberg Toy Fair
Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
Toon2Tango and Schleich Launch Eldrador Creatures Partnership
By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
Teddy Mountain Introduces Sustainable ECO Origins Plush Line
By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line
Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children
TLL Staff Hasbro and Marine Toys for Tots are teaming up once again to bring holiday cheer to children in need. Together, they aim to support 11 million children this season and invite everyone to join their mission by donating at www.toysfortots.org/support-us. “At Hasbro, giving back to our local and global communities has been an integral part of our business since our … [Read more...] about Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children
Toikido and Eolo Sign Long-Term Toy Partnership
By Allison Watkinson TLL Reporter Toikido and Eolo have signed a multi-year partnership to create licensed toy collections for Toikido’s portfolio of entertainment IP. “This partnership with Toikido is a dream come true for us at Eolo," said Eolo founder, Alex Prieto. "Their bold and imaginative approach to IP development is a perfect fit for our expertise in crafting … [Read more...] about Toikido and Eolo Sign Long-Term Toy Partnership
Who’s News: People of Play Welcomes Shannon Swindle as New Director
TLL Staff People of Play (POP), a division of The Toy Association, has named Shannon Swindle as its new Director. POP says Swindle brings deep experience and a passion for the toy and game industry to the role. Previously, Swindle served as Inventor Relations Manager for Games at Moose Toys. There, she successfully licensed 18 games over the past two years, including … [Read more...] about Who’s News: People of Play Welcomes Shannon Swindle as New Director
Sky Castle Toys and Jazwares Partner on Sticki Rolls Brand Expansion
By Allison Watkinson TLL Reporter Sky Castle Toys has signed a multi-year partnership with Jazwares to expand its Sticki Rolls brand across North America and Europe. “Jazwares is an ideal partner for Sticki Rolls, with its proven track record of scaling collectible toy brands and its strong global distribution network,” said Sky Castle Toys president, Josh Loerzel. … [Read more...] about Sky Castle Toys and Jazwares Partner on Sticki Rolls Brand Expansion