TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
toy licensing
Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
By Gary Symons TLL Editor in Chief For many children facing hospital stays, playtime often takes a backseat to medical treatments, but thanks to a generous initiative from The Toy Foundation, play is making a comeback in pediatric care. The philanthropic arm of The Toy Association has awarded $405,000 to 23 children’s hospitals and health systems across the U.S., funding … [Read more...] about Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
By Gary Symons TLL Editor in Chief Robosen Robotics, in partnership with Hasbro, has unveiled its latest high-tech collectible: the G1 Flagship Bumblebee. The world’s first auto-converting Volkswagen Bug Transformer joins the company’s growing lineup of robotic Autobots. The new Robosen robot brings Transformers fans a next-level interactive experience with advanced … [Read more...] about Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees
TLL Staff The Toy Foundation has appointed Kathleen Campisano, global chief marketing officer and general manager of Beacon Media Group, as the new chair of its Board of Trustees. Taking the helm on February 28, Campisano will work alongside newly appointed Vice Chair Michael Keaton and the Foundation’s Executive Director Pam Mastrota to lead philanthropic initiatives that … [Read more...] about Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees
LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, offering Trainers and builders an entirely new way to catch … [Read more...] about LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
Build-A-Bear is About to Build-A-CoComelon Collection
By Gary Symons TLL Editor in Chief Moonbug Entertainment has teamed up with Build-A-Bear Workshop to launch their first collaborative CoComelon collection. The new line is designed to bring all the musical charm of CoComelon to Build-A-Bear's line of furry plush pals. Available now, the collection allows CoComelon fans to dress their favorite bear in cute outfits, … [Read more...] about Build-A-Bear is About to Build-A-CoComelon Collection
Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys
By Gary Symons TLL Editor in Chief The new and fast-growing toy company Wyncor will be producing a new line of Dungeons & Dragons-themed Miraball Surprise toys. Wyncor says it just signed a licensing agreement with Hasbro and its Wizards of the Coast division, which owns the Dungeons & Dragons brand. The new collection is set to launch in the second quarter of … [Read more...] about Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys
Spielwarenmesse Reports Another Strong Year for Nuremberg Toy Fair
By Gary Symons TLL Editor in Chief The Nuremberg Toy Fair displayed the ongoing strength of the toy industry, despite a slowdown in sales in the post-COVID years. The toy industry has seen a bit of a slump over the past two years, but that slump came after incredibly dramatic growth during the pandemic. At the Nuremberg Toy Fair this year, the industry showed off … [Read more...] about Spielwarenmesse Reports Another Strong Year for Nuremberg Toy Fair
Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
Toon2Tango and Schleich Launch Eldrador Creatures Partnership
By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership