By Allison Watkinson TLL Reporter Amuse Animation has entered an agreement with Hasbro’s eOne studio to produce a new direct-to-digital animated preschool series. The deal marks the toy company’s first ever original, direct-to-digital preschool project. It is also Hasbro's first licensing collaboration with Amuse Animation. "In an ever-changing media landscape, it is … [Read more...] about Amuse Animation to Produce Series for Hasbro’s eOne Studio
toy licensing
Build-A-Bear Creates First Plush Bear for ZAG’s Miraculous Series
By Allison Watkinson TLL Reporter ZAG has signed an agreement with Build-A-Bear Workshop for the first officially licensed Miraculous Ladybug plush bear. Miraculous - Tales of Ladybug & Cat Noir is a 3D-CGI-animated superhero series created by the ZAG entertainment studio and co-produced with Mediawan's Method Animation division. The fifth season of the series began … [Read more...] about Build-A-Bear Creates First Plush Bear for ZAG’s Miraculous Series
The Point.1888 To Rep Spin Master’s Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed The Point.1888 as its UK licensing agent for the children's fantasy franchise Unicorn Academy. The appointment of The Point.1888 follows the news of Spin Master's upcoming Unicorn Academy Netflix series, toy collection, digital game, publishing line and consumer products program. “Unicorn Academy is a unique and … [Read more...] about The Point.1888 To Rep Spin Master’s Unicorn Academy
Hasbro Named One of World’s Most Ethical Companies
By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies
Land Rover Poses The Toughest LEGO Challenge of All Time
By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time
Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars
Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars
Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair
By Allison Watkinson TLL Reporter The international toys and games trade fair Spielwarenmesse has just released new dates for its upcoming toy fair in 2024. The 2024 Spielwarenmesse trade fair will run from Tuesday, Jan. 30 to Saturday, Feb. 3, at Nuremberg’s exhibition center. The new days for the fair reflect a change from past years where the trade show ran from … [Read more...] about Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair
Sesame Street Partners With In Kidz on Diversity Education
By Allison Watkinson TLL Reporter The educational tech company In KidZ has partnered with Sesame Street to create co-branded activity boxes. The themed educational boxes will contain coloring and activity books, puzzles, games, recipe cards, and figurines intended to teach children about diversity and acceptance. The co-branded activity boxes encourage hands-on … [Read more...] about Sesame Street Partners With In Kidz on Diversity Education
Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
By Allison Watkinson TLL Reporter Ageless Innovation has partnered with Hasbro to create new gaming experiences for older adults and their families. Ageless Innovation is a toy manufacturing company that specializes in developing products intended to provide companionship and fun to the aging adult population. The company will be the first Hasbro licensee to focus … [Read more...] about Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022