By Allison Watkinson TLL Reporter The international toys and games trade fair Spielwarenmesse has just released new dates for its upcoming toy fair in 2024. The 2024 Spielwarenmesse trade fair will run from Tuesday, Jan. 30 to Saturday, Feb. 3, at Nuremberg’s exhibition center. The new days for the fair reflect a change from past years where the trade show ran from … [Read more...] about Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair
toy licensing
Sesame Street Partners With In Kidz on Diversity Education
By Allison Watkinson TLL Reporter The educational tech company In KidZ has partnered with Sesame Street to create co-branded activity boxes. The themed educational boxes will contain coloring and activity books, puzzles, games, recipe cards, and figurines intended to teach children about diversity and acceptance. The co-branded activity boxes encourage hands-on … [Read more...] about Sesame Street Partners With In Kidz on Diversity Education
Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
By Allison Watkinson TLL Reporter Ageless Innovation has partnered with Hasbro to create new gaming experiences for older adults and their families. Ageless Innovation is a toy manufacturing company that specializes in developing products intended to provide companionship and fun to the aging adult population. The company will be the first Hasbro licensee to focus … [Read more...] about Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022
Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
By Gary Symons TLL Editor in Chief US toy and entertainment company Hasbro announced Jan. 26 that it would be restructuring, laying off 15% of its workforce. The news rocked Wall Street analysts, as Hasbro shares dropped sharply in overnight trading after the late day announcement Thursday, and continued its fall on Friday. Hasbro primarily blamed the decline in … [Read more...] about Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
Spin Master Goes High Tech With Acquisition of HEXBUG
by Allison Watkinson TLL Reporter Spin Master has reached a licensing agreement with Innovation First International to acquire the company's robotic toy brand HEXBUG. Innovation First International is a privately-held corporation that manufactures and produces robotic products for the consumer, education, and business-to-business markets. "At Spin Master we are … [Read more...] about Spin Master Goes High Tech With Acquisition of HEXBUG
Spielwarenmesse Toy Business Forum To Be Held Feb. 1-5
By Allison Watkinson TLL Reporter At the start of February, the Spielwarenmesse will present the latest trends, products and topics for the industry at the Toy Business Forum. The 2023 Toy Business Forum will 18 international speakers and 21 presentations focusing on industry trends, retail, digitalisation, the metaverse, sustainability, and diversity. The presentations … [Read more...] about Spielwarenmesse Toy Business Forum To Be Held Feb. 1-5
Arcade1Up Literally Adds Some Risk To Your Gaming Life
By Allison Watkinson TLL Reporter Arcade1Up and Hasbro have teamed up to add the classic strategy game Risk to Arcade1Up's Infinity Game Table. The Infinity Game Table is a hybrid touchscreen board game table that combines digital and tabletop experiences. Risk joins close to 100 other licensed games for the device, including Scrabble, Chutes & Ladders, Clue, and … [Read more...] about Arcade1Up Literally Adds Some Risk To Your Gaming Life
Toy Association Names Top STEAM Toys for 2022
By Allison Watkinson TLL Reporter The Toy Association has unveiled its Holiday 2022 STEAM Toy Guide, which includes 30 officially accredited STEAM-based toys. The STEAM Toy Guide features hands-on toys and activities that engage kids in science, technology, engineering, art, and math. Each toy on the list has passed a strict product evaluation process to earn an official … [Read more...] about Toy Association Names Top STEAM Toys for 2022
Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation
By Allison Watkinson TLL Reporter PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships. Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact. “It is exciting to work with such … [Read more...] about Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation