By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling
toy licensing
Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
By Allison Watkinson TLL Reporter Upexi Inc. has signed a licensing agreement with The Walt Disney Company for its children's STEM toy brand, Tytan Tiles. The Tytan Tiles toy brand includes non-toxic magnetic tiles in multiple shapes and sizes that snap together as building blocks. For the agreement, Upexi will be responsible for developing and launching Tytan Tiles … [Read more...] about Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
Trade Shows: Kids India Toy Fair Now Open For Registration
By Allison Watkinson TLL Reporter Registration for Spielwarenmesse eG's international business-to-business trade fair, Kids India, has officially opened for exhibitors. This years' Kids India trade event will take place from Aug. 31 to Sept. 2, 2023 at the Jio World Convention Centre in Mumbai. The previous edition of the Kids India event featured more than 129 … [Read more...] about Trade Shows: Kids India Toy Fair Now Open For Registration
Who’s News: Mattel Appoints Professor Noreena Hertz to Board Position
By Allison Watkinson TLL Reporter Mattel has appointed the global economist and bestselling author Professor Noreena Hertz to the company’s Board of Directors. Hertz will also serve on Mattel's Governance and Social Responsibility Committee. Hertz brings 25 years of experience advising companies and governments on policy decisions, mergers and acquisitions, … [Read more...] about Who’s News: Mattel Appoints Professor Noreena Hertz to Board Position
Amuse Animation to Produce Series for Hasbro’s eOne Studio
By Allison Watkinson TLL Reporter Amuse Animation has entered an agreement with Hasbro’s eOne studio to produce a new direct-to-digital animated preschool series. The deal marks the toy company’s first ever original, direct-to-digital preschool project. It is also Hasbro's first licensing collaboration with Amuse Animation. "In an ever-changing media landscape, it is … [Read more...] about Amuse Animation to Produce Series for Hasbro’s eOne Studio
Build-A-Bear Creates First Plush Bear for ZAG’s Miraculous Series
By Allison Watkinson TLL Reporter ZAG has signed an agreement with Build-A-Bear Workshop for the first officially licensed Miraculous Ladybug plush bear. Miraculous - Tales of Ladybug & Cat Noir is a 3D-CGI-animated superhero series created by the ZAG entertainment studio and co-produced with Mediawan's Method Animation division. The fifth season of the series began … [Read more...] about Build-A-Bear Creates First Plush Bear for ZAG’s Miraculous Series
The Point.1888 To Rep Spin Master’s Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed The Point.1888 as its UK licensing agent for the children's fantasy franchise Unicorn Academy. The appointment of The Point.1888 follows the news of Spin Master's upcoming Unicorn Academy Netflix series, toy collection, digital game, publishing line and consumer products program. “Unicorn Academy is a unique and … [Read more...] about The Point.1888 To Rep Spin Master’s Unicorn Academy
Hasbro Named One of World’s Most Ethical Companies
By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies
Land Rover Poses The Toughest LEGO Challenge of All Time
By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time
Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars
Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars