By Gary Symons TLL Editor in Chief Parents are putting their kids' need for toys ahead of other budget items this holiday season. That's the finding of a large survey of 1,000 U.S. parents, conducted by Wakefield Research, on behalf of The Toy Association. The survey found that while families are generally keeping a tighter eye on their holiday budgets due to inflation, 69% … [Read more...] about Parents Prioritizing Toys For the Holidays in 2024
Toy revenue
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022