By Karina Masolova Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys' toys outperforming girls' amidst depressed worldwide sales thanks to unfavorable exchange rates. More gender balance may be on the way, however, with the girls' market expected to get a boost from the first interactive Barbie doll … [Read more...] about Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines
Toys ‘R’ Us
Hulk Car Races Across Retailers’ Holiday Toy Lists
On the evening of Labor Day, 105 days before Christmas, Toys ‘R’ Us unveiled its Holiday Hot Toy List for 2015, and was quickly followed by Target and Kmart. It wasn’t, however, the earliest “hot holiday toys” proclamation. That distinction went to Walmart, which dropped its list just before the end of August. When helping shoppers build their holiday lists, apparently, you can … [Read more...] about Hulk Car Races Across Retailers’ Holiday Toy Lists
Disney’s ‘Star Wars’ Merchandising Campaign: Bigger & Earlier than Anything Before
The timing between movie release and merchandising is a perennial challenge in movie licensing. Historically, merchandise associated with an anticipated blockbuster appears on store shelves around six weeks before release. But several of the entertainment executives we interviewed last spring for The Licensing Letter's 2014 Annual Licensing Business Survey predicted that this … [Read more...] about Disney’s ‘Star Wars’ Merchandising Campaign: Bigger & Earlier than Anything Before
Disney Opens 15 Week Merchandise Window for Star Wars
By Marcy Magiera When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: … [Read more...] about Disney Opens 15 Week Merchandise Window for Star Wars
Who’s News
Former Beanstalk exec Suzanne Jacober becomes director of business development for content marketing agency McMurry/TMG and will focus on identifying Fortune 1000 brands ripe for leveraging.Margaret Loesch replaces Jeff Weiss on the board of directors of Genius Brands International. Weiss is stepping down as president and chief operating officer of American Greeting but staying … [Read more...] about Who’s News
Who’s News
Ron Garfield is leaving Sony Pictures Television to become the executive vice president and general manager of FremantleMedia North America’s new Buzzr TV digital network, which is scheduled to launch in 17 markets this summer.Anna Kislevitz is appointed Senior Manager Licensing and Merchandising for 41 Entertainment where she will work with key brands like Classic PAC-Man plus … [Read more...] about Who’s News
Variations on a Retail Theme
Five years ago, Toys 'R' Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as … [Read more...] about Variations on a Retail Theme