By Allison Watkinson TLL Reporter The RAID: Shadow Legends role-playing game is running a limited-edition licensing collaboration with Masters of the Universe. Launched in partnership with Mattel and UP&E, the exclusive collaboration has brought He-Man and Skeletor to the the RAID: Shadow Legends game as new Legendary Champions. Running from November 25, 2024 … [Read more...] about RAID: Shadow Legends Runs Masters of the Universe Collaboration
UP&E
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration
By Allison Watkinson TLL Reporter Universal Monsters, Cloudco Entertainment and UP&E have launched a partnership that combines Care Bears with licensed characters from Universal's classic horror franchises. The licensed monster mash-up will include a wide range of releases such as apparel, beauty, stationery, Funko Pop! figures, home décor, collectibles, plush, health care … [Read more...] about Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration
The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie
By TLL Staff The Lego Group and UP&E has announced a Lego Ideas fan-inspired building set based on the 1975 blockbuster horror movie, Jaws. Originally conceived by LEGO fan Johnny Campbell through the LEGO Ideas community platform, the 1497-piece Jaws x Lego set includes many licensed elements from the Jaws movie such as official characters, props, settings and more. "JAWS … [Read more...] about The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie