By Gary Symons TLL Editor in Chief Layer Licensing is partnering with fintech company Sanlo to help gaming companies finance their licensing deals. It's another big move in Layer's innovative approach to video game licensing, and follows the recent unveiling of its unique IP licensing marketplace. Sanlo is a financial technology company that helps game and app developers … [Read more...] about Layer Licensing Unveils New Plan For Video Game Licensing
video game licensing
Ancient City of Dunhuang Depicted in Clash of Kings
The Chinese video game Clash of Kings has reached a "landmark licensing agreement" with Dunhuang Inspiration; part of the Dunhuang Culture & Tourism Group. The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city, and UNESCO … [Read more...] about Ancient City of Dunhuang Depicted in Clash of Kings
Video Game Licensing: EA Sports Signs New Partnership With LaLiga
By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA SPORTS FC and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all … [Read more...] about Video Game Licensing: EA Sports Signs New Partnership With LaLiga
Video Games: An Interview with Layer Licensing CEO Rachit Moti
By Gary Symons TLL Editor in Chief Video gaming is the second largest form of media entertainment in the world, and the fastest growing. Despite those facts, the sector still lags behind in more traditional licensing vectors like television, books, film and music. According to Deloitte Digital in the chart below, only TV generated more revenue than video games, with $400 … [Read more...] about Video Games: An Interview with Layer Licensing CEO Rachit Moti
Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released a new product called Samsung Gaming Hub, which turns its Smart TVs into a video game streaming platform. The core of the technology is that it allows users to play video games on … [Read more...] about Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit
By Allison Watkinson TLL Reporter The LEGO Group has announced Bowser as the latest addition to the licensed LEGO Super Mario Adult product line. The newly released product is the Mighty Bowser building kit which is a highly detailed recreation of the King of the Koopas. Once built, the Bowser kit features controllable movements and the ability to launch a fireball made from … [Read more...] about LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table
By Allison Watkinson TLL Reporter Arcade1Up has partnered with The Op to bring their licensed games to Arcade1Up’s gaming device, the Infinity Game Table. The Infinity Game Table is a hybrid gaming table with a built-in touchscreen that combines digital and real-life experiences to provide an immersive board game experience. The Infinity Game Table has an expanding library of … [Read more...] about Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table
Layer Debuts New Marketplace for Video Game Licensing
By Gary Symons TLL Editor in Chief Layer Licensing is introducing a brand new marketplace approach to licensing IP for games, simplifying the process of finding and securing the rights. The Australian start-up Layer just launched its dedicated digital licensing marketplace to "shake up how licensing deals between brands and games companies are managed." The company's … [Read more...] about Layer Debuts New Marketplace for Video Game Licensing
Licensing Deal Brings Angry Birds Up Close and Personal
By Allison Watkinson TLL Reporter Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience. Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch … [Read more...] about Licensing Deal Brings Angry Birds Up Close and Personal