By Gary Symons TLL Editor in Chief Sony Interactive Entertainment has agreed to acquire Bungie for $3.6 billion, as gaming conglomerates continue to gobble up indie developers. Bungie is certainly among the most successful game developers in the world, having designed both the global hit Destiny and the Halo franchise. That latter game practically defined the first-person … [Read more...] about Mergers & Acquisitions: Sony Acquires Bungie As Video Gaming Land Rush Continues
video game licensing
Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
By Allison Watkinson TLL Reporter The female-focused game creation platform Dorian has partnered with global content leader Lionsgate for a licensed Blair Witch game contest. But beyond that limited partnership is a much greater goal to increase female representation in the video gaming industry. Dorian is a no-code game creation and streaming platform focused on … [Read more...] about Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
TV Series Licensing: Novel Entertainment Signs Horrid Deal With P2 Games
By Allison Watkinson TLL Reporter Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its Horrid Henry brand. ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch from Jan. 21. The game is designed to appeal to children ages 6+ and families. Based on Novel Entertainment’s … [Read more...] about TV Series Licensing: Novel Entertainment Signs Horrid Deal With P2 Games
Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
Gary Symons TLL Editor in Chief Almost buried under the flurry of news about Microsoft's landmark acquisition of Activision Blizzard, Take Two's merger with Zynga is also a key moment for the video gaming industry. Take-Two Interactive, the producer of Grand Theft Auto, has acquired Farmville creator Zynga for $12.7 billion, creating a new behemoth in the industry. “We are … [Read more...] about Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced under license from FIFA, and is among the world's most popular mobile sports games. The latest major update to FIFA Mobile provides an extensive overhaul and enhancements … [Read more...] about Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
Minecraft Smashes Record For YouTube Views
Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views
Character Licensing: Teletubbies Ushered Into Metaverse By Azerion
By Allison Watkinson TLL Reporter Virtual Reality gaming company Azerion is bringing Wildbrain’s popular Teletubbies into the metaverse. The licensing deal will see Teletubbies characters incorporated into the HotelHideaway and Habbo metaverses, with the release of virtual products. This promotion is in celebration of the brand’s upcoming 25th anniversary in 2022. “This … [Read more...] about Character Licensing: Teletubbies Ushered Into Metaverse By Azerion
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game
Banijay Brands has extended its licensing deal with 9th Impact for development of a new Big Brother mobile game. As well, 9th Impact is partnering with a leading free-to-play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II. “Following the success of Big Brother: The Game I, we are delighted to extend our partnership with 9th Impact," … [Read more...] about Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game