By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
Virtual Reality
Virtual Brand Group Launches Digital Fashion Line for The Voice
By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice
A Goodbye Kiss Heralds the Arrival of Kiss Virtual Avatars
By Gary Symons TLL Editor in Chief The venerable glam rock band Kiss has played their final concert, but announced the band will live on indefinitely as digitized avatars. The quartet that rose from New York City decades ago returned home to play their final live concerts over the weekend at Madison Square Garden, capping a half-century of rocking all night and … [Read more...] about A Goodbye Kiss Heralds the Arrival of Kiss Virtual Avatars
Special Report: Do Low User Numbers Mean the Metaverse is a Flop?
By Gary Symons TLL Editor in Chief According to headlines in some top news and tech sites, October was a rough month for the metaverse. In fact, if the dire projections from multiple media outlets were to play out as advertised, it’s fair to say the metaverse is a complete flop, and licensing companies should cut ties as fast as possible. A story in the Wall Street … [Read more...] about Special Report: Do Low User Numbers Mean the Metaverse is a Flop?
Microsoft and Meta Platforms Partner on Metaverse Expansion
By Allison WatkinsonTLL ReporterMicrosoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security.Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions.Microsoft and Meta's licensing partnership will expand on the security … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion
Wearable Technology, VR in the Spotlight at CES
By Marcy Magiera Continued consumer adoption of connected devices and technologies, collectively known as the "Internet of Things" or IoT, is forecast to push the U.S. consumer technology industry to a record $287 billion in retail revenues in 2016, creating ample new licensing opportunities along the way in products for home and personal use. The Consumer Technology … [Read more...] about Wearable Technology, VR in the Spotlight at CES