Nike’s Jordan Brand and Looney Tunes licensor Warner Bros. Consumer Products are poised to relaunch the iconic Hare Jordan campaign for the Air Jordan franchise’s 30th anniversary. Hare Jordan products will start hitting retail in the spring. Nike’s first Hare Jordan commercial teaming Looney Tunes’ Bugs Bunny and the Chicago Bulls’ Michael Jordan, fresh off his first NBA … [Read more...] about Bugs Back in Jordan’s Court
Warner Bros.
Using Licensed Properties to Make New Licensed Properties
It's a toy! It's a movie! No, wait, it's a toy! … It's common for entertainment properties to spawn toys and for toys to spawn entertainment properties. Less common is for entertainment properties to inspire toys, which then inspire new entertainment properties, which then, in turn, inspire new toys. But it's happening. A leading example of the new paradigm is the … [Read more...] about Using Licensed Properties to Make New Licensed Properties
Fighting Obesity In the Produce Aisle
With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa. Some examples within the last year or so: Sesame Workshop, the Produce Marketing Association, and the Partnership for a Healthier America forged a deal … [Read more...] about Fighting Obesity In the Produce Aisle