The Licensing Letter

WildBrain CPLG

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new Master Toy Partner, says producer Wildbrain. The company's consumer products division, Wildbrain CPLG, brokered a deal that will see JAKKS Pacific appointed to develop a wide … [Read more...] about Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership

As one of the world's leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG has been appointed to represent the University of Southern California (USC) across Europe, the UK, Middle East and North Africa, South Asia, Australia and New … [Read more...] about Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership

WildBrain CPLG Expanding Into India

Neesha Krishna promoted to Managing Director of MENA and South Asia to lead new India strategy; Mangesh Hande appointed as Commercial Director for India WildBrain CPLG is further expanding its global footprint with the launch of a dedicated office in India. The new local strategy will be led by WildBrain CPLG’s Neesha Krishna (pictured above), who has been promoted to … [Read more...] about WildBrain CPLG Expanding Into India

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard

Osprey London Partners With 33 Joints on Shoe Line

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across … [Read more...] about Osprey London Partners With 33 Joints on Shoe Line

Moose Toys & Akedo Launch Collab on New Akedo Toy Line

Moose Toys Is Delivering A Knockout Punch With Akedo Warriors  Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line

Wildbrain Stacks Up New Partners for Tetris

There aren't a lot of games so popular that they have their own global day of celebration, but Tetris is one such property. And now, ahead of World Tetris Day on June 6, WildBrain CPLG has announced it has secured a wide array of new European licensing deals for apparel, back-to-school accessories, fast-moving consumer goods (FMCG) and homeware categories. “We continue to see … [Read more...] about Wildbrain Stacks Up New Partners for Tetris