By Allison Watkinson TLL Reporter Oakberry and Aryna Sabalenka are continuing their partnership with a licensed menu item called the Tiger Bowl. Inspired by the professional tennis player's tiger tattoo, the Tiger Bowl is made with layers of Oakberry's premium açaí, whey protein, peanut butter, granola and strawberries. The exclusive menu item was launched on March 3 ahead … [Read more...] about Oakberry and Aryna Sabalenka Serve Up Licensed Menu Item
Women's tennis
EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly
By Gary Symons TLL Editor in Chief A new report from advertising research organization EDO shows the brand value of women's sports is increasing by double digits annually. The study focuses on advertising, but it carries an important message on the rapidly growing value of women's sports, particularly for female consumers. EDO is a company that developed new and … [Read more...] about EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly