By Gary Symons
TLL Editor in Chief
Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees.
In a partnership brokered by Tapatio’s licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio’s signature hot sauce flavor.
The searing hot partnership was brokered by Tapatio’s exclusive licensing agency, Brand Central.
“We are thrilled to embark on this exciting journey with MADRINAS, bringing together the rich, bold flavors of Tapatío Hot Sauce with the premium quality and innovation of MADRINAS coffee,” says Luis Saavedra, President, Tapatio. “This collaboration is a celebration of our shared commitment to delivering unique and authentic experiences to our customers. It’s a fusion of passion, tradition, and taste that we are proud to present to coffee and hot sauce enthusiasts alike.”
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The collaboration of these two brands brings together two family-owned, passionate powerhouses in the food and beverage category.
MADRINAS offers a full line of all-natural, café-quality drinks delivered to your door. From cold brews, to whole bean coffees, to their line of charged refreshers, MADRINAS is bringing specialty beverages back to the people.
Tapatio Hot Sauce is an authentic Hispanic brand, founded and run buy the Saavedra Family in Los Angeles, California. Tapatio’s unique and craveable flavor helped the brand enter multiple product categories that capitalize on the consumer trend for ethnic and spicy foods, such as the recent Tapatio-infused Dorito chips. Since its founding in 1971, Tapatio has become the best-selling hot sauce in the western United States, and the fourth best seller nationally.
Mexican Mocha Cold Brew and Whole Bean Coffee can be found at madrinas.com. These delicious coffees will be sold individually and in a Limited-Edition Collector’s Box for a limited time.
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