By Allison Watkinson
TLL Reporter
The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup.
The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central.
Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, e-commerce, and brand consultation services.
“We’re thrilled to introduce Tapatio Ketchup to our fans,” said Tapatio CEO, Luis Saavedra. “We know that people love our hot sauce and we wanted to bring that same level of flavor to ketchup. With Tapatio Ketchup, you get the perfect blend of spice and flavor that you can’t find anywhere else.”
Tapatio is a family-owned business that has been producing hot sauce since 1971. Since its inception, the Tapatio brand has expanded to include a broad licensed consumer products program that features condiments, seasonings, snacks, ramen, apparel, and more.
The new Tapatio Ketchup product will be available for purchase at select retailers across the U.S., as well as on the official Tapatio website.
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