By Gary Symons
TLL Editor in Chief
The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu.
The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month.
Known for his couture excellence, The Brand Liaison says Jason Wu’s foray into fashion and lifestyle categories will be orchestrated through a strategic multi-tiered licensing approach. Jason Wu licensing will be featured at the Brand Liaison booth at the International Licensing Expo in Las Vegas May 21–23, Mandalay Bay booth E-154.
“We are thrilled to partner with such a powerful brand and an iconic talent in Jason Wu!” said The Brand Liaison president Steven Heller. “Having admired his work for many years, it is an absolute honor to be chosen to spearhead the licensing endeavors for the Jason Wu brand.”
The House of Jason Wu is synonymous with American luxury, embodying sophistication, glamour, and refinement. Wu is known for a meticulous design approach and unwavering attention to detail, which are evident in everything he designs, showcasing a distinctive DNA that has successfully translated into fashion, lifestyle, and beauty ventures.
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Wu debuted his namesake brand in 2007, which is dedicated to making exquisitely crafted clothes that make women feel confident and their best selves. His signature style has been well received by consumers and critics alike, as he’s been honored with the Swarovski Award for Womenswear, the Fashion Group International Fashion Star Award, and the Canadian International Designer of the Year.
The partners say that, through strategic partnerships formed under this collaboration, Jason Wu’s licensing model is poised to mirror the designer’s core principles. Jason himself will be closely involved in the creative process while maintaining the brand’s highly acclaimed couture ready-to-wear collection carried at the most prestigious stores across the globe.
“As a designer, my focus has always been on exquisite craftsmanship, melding modern design with timeless sophistication,” Wu said. “The concept of beautiful craftsmanship with a timeless quality has always been foundational to me. I have consistently applied these principles throughout my career, especially in various collaborative projects.”
As an integral component of an all-encompassing, multi-tiered distribution strategy, The Brand Liaison says it is primed to navigate and elevate the Jason Wu brand to unprecedented heights. The agency ‘aims to ensure its global presence resonates with the designer’s distinct aesthetic and unwavering dedication to excellence,” Heller says.
For more information, or to set a an appointment at the International Licensing Expo, interested parties can contact Steven Heller or Karen Diamond of The Brand Liaison by phone at 855-843-5424, or email the company at Steven@TheBrandLiaison.com and Karen@TheBrandLiaison.com.
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