By Gary Symons
TLL Editor in Chief
The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada.
“We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. “Together, we aim to further cultivate the presence of the emoji brand in the US and Canada and connect with consumers in a unique and organic way through a blend of licensing, partnerships, and collaboration initiatives.”
As the exclusive licensing agency for the brand, Cronus Global will be using its expertise to drive the expansion of the emoji brand via licensing, partnerships, and collaborations across a diverse array of consumer products and experiences in the lifestyle and food & beverage categories.
The announcement comes just weeks before Licensing Expo 2024, and Cronus Global plans to showcase emoji-The Iconic Brand in its booth, located at #E196.
Cronus Global says it will be putting out the welcome mat for prospective licensing partners, who are invited to visit the emoji brand-themed lounge within the Cronus Global booth to learn more about emoji – The Iconic Brand. Visitors will be treated to a relaxing seating area decked out with pillow versions of the famous and proprietary emoji brand icons like Sunglass-Face, Monkey, and, of course, ‘the Poo’ emoji, while being entertained with the emoji brand video shorts.
With over 25,000 emoji brand icons and designs, emoji – The Iconic Brand has emerged as a social phenomenon, revolutionizing communication and expression throughout the world. The emoji company continues to evolve and innovate its vast library of emoji brand icons and to focus on the development of new emoji brand-themed style guides to reflect contemporary trends and capture cultural moments.
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“The emoji brand has become a universal means of expression, transcending language barriers and resonating with people of all ages and backgrounds,” said Kristin Calzada, President of Cronus Global. “Through strategic licensing programs, collaborations and partnership efforts, we intend to amplify the reach of this iconic brand to further engage consumers across the US and Canada.”
With this new appointment, the partners say the emoji company and Cronus Global are poised to capitalize on the emoji brand’s enduring popularity and broad consumer appeal.
The emoji company is, of course, already a top-of-mind brand around the world as the proprietor of the emoji trademark, which is registered for a vast array of goods and services in over 150 countries.
You might say emoji is an overachiever in that regard: Its extensive rights portfolio encompasses more than 1000 trademarks and 25,000 emoji brand icons and designs. All of these are available for legal licensing and merchandising, including promotions, events, and marketing campaigns.
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The emoji brand has also been very successful in translating its proprietary brand IP into mutually beneficial licensing partnerships. It currently collaborates with more than 1,400 renowned license partners, including giants like Sony Pictures Animation, PUMA, L´Oreal, and Burger King.
Celebrated as the third most influential brand behind Lego and Coca-Cola in a recent industry report, the emoji company has generated more than $3 billion USD in licensed revenue over the past six years.
The emoji company stands at the #55 position among License Global’s list of the Top 150 Global Licensors, making it one of the world’s top lifestyle brands.
Prospective partners can learn more about licensing, collaboration or partnership opportunities with emoji-The Iconic Brand in the US and Canada by contacting Cronus Global at licensing@cronusglobal.com, or connect through the Licensing Expo meeting platform.
Attendees can visit Cronus Global’s booth #E196 at Licensing Expo 2024 to experience the emoji brand lounge and to receive the latest emoji brand updates.