By Allison Watkinson
TLL Reporter
Toikido has partnered with Moonbug Entertainment to create an animated preschool series based on its new, internally-created IP, PeaKeeBoo.
Under the terms of the collaborative licensing agreement, Moonbug Entertainment will be responsible for producing the first season of the PeaKeeBoo animated series, which is expected to launch on the official Moonbug Kids YouTube channel in 2024.
“There’s no hiding how thrilled we are to be partnering with Moonbug Entertainment, who have a spectacular ability to understand a brilliant and original concept and bring it to life onscreen,” said Toikido CEO, Darran Garnham. “We are proud to be part of their outstanding portfolio of award-winning shows. PeaKeeBoo will be no exception and we’re all looking forward to the smiles and laughter that it will bring to children and parents in 2024.”
Owned by Candle Media, Moonbug is a global company that specializes in creating, producing and distributing multi-platform content for childrens’ entertainment brands.
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Moonbug’s children’s programming is offered on more than a hundred and fifty platforms worldwide and has been translated into twenty-six different languages.
The upcoming animated series is expected to help raise consumer awareness and engagement for Toikido’s recently launched PeaKeeBoo preschool property.
“Working with Toikido has been a pleasure and we’re excited to share this new series that we know will resonate with families across the world,” said Moonbug head, Dan’l Hewitt, “We look forward to further exploring the PeaKeeBoo world, and working with Tokido to encourage the future of childhood curiosity and play.”
To emulate the rapid growth of the company’s first internally developed IP, Piñata Smashlings, Toikido intends to create a comprehensive licensing, marketing and retail program for PeaKeeBoo that will launch alongside the new animated series.
This will include an extensive range of ancillary products such as toys, playsets, physical games, apparel and published works.
Toikido Ltd is a global entertainment company that offers a full range of services across licensing, consumer products, gaming, music, marketing, entertainment media, IP development and more.
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