By Allison Watkinson
TLL Reporter
The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international licensing and brand extension program.
Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more.
The Beanstalk agency is a member of the Omnicom Specialty Marketing Group (OSMG).
“We are delighted to partner with Beanstalk and are absolutely confident that our selection of one of the most prestigious agencies within the licensing industry globally, will significantly contribute to the growth of the Tonino Lamborghini licensing business,” said Tonino Lamborghini GM, Paolo Zannoni. “As we seek to further build Tonino Lamborghini as a luxury Italian lifestyle brand. Beanstalk’s expertise in managing global licensing programs, combined with their extensive network of contacts, will help us reach our ambitious goals.”
As the exclusive global agency for the Tonino Lamborghini brand, Beanstalk will work to expand the brand’s presence to reach new markets and demographics through licensing partnerships in consumer product categories including electronics, sports, apparel, food, and beverages.
Beanstalk also intends to pursue brand extension opportunities for the Lamborghini Oleodinamica brand in areas such as bicycles and gardening.
“We are thrilled to welcome the Tonino Lamborghini brand to Beanstalk,” said Beanstalk CEO, Allison Ames. “With its unwavering commitment to excellence and unparalleled heritage, the Tonino Lamborghini brand represents a unique opportunity for strategic expansion into innovative luxury products that allow consumers to experience the elegance, distinction and prestige of this iconic brand,” added Ames. “We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury.”
Known for its high-quality Italian craftsmanship, Tonino Lamborghini’s existing consumer products program includes a range of home décor, fashion, accessories and fragrance offerings.
Initially created in 1981 by the Tonino Lamborghini company, the luxury Italian lifestyle brand is recognized by its distinctive charging bull logo.
Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
