By Allison Watkinson
TLL Reporter
Toonz Media Group and Giffi have entered a collaborative partnership to create a licensed animated series based on stories from acclaimed author, Ruskin Bond.
“It is a truly delightful journey to see my stories come to life through animation,” said Bond. “The thought of reaching a new generation of readers and viewers through this medium is both exciting and humbling. I hope this adaptation captures the essence of my story-telling and brings joy to audiences worldwide.”
Under the terms of the collaborative licensing agreement, Toonz Media Group and Giffi will co-produce and distribute a short-form animated series titled, ‘The Adventures of Rusty’.
The upcoming animated series will be launched on a wide variety of international streaming platforms, as well as YouTube and traditional distribution channels.
“We are delighted to partner with Giffi to recreate the magic of the renowned author Ruskin Bond’s captivating storytelling in an animated series adaptation,” said Toonz Media Group CEO, P. Jayakumar. “We are confident that the animated TV series combined with the global digital strategy to release short-form series on YouTube and other digital platforms will ensure the success of this venture.”
Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song
In addition to the animated series, Toonz and Giffi will jointly manage the licensing and distribution rights for a line of toys, merchandise and collectibles based on characters featured in the Adventures of Rusty.
“I am delighted to bring my grandfather’s beloved stories to a new generation through animation,” said Siddharth Bond. “This initiative aims to capture the magic of Ruskin Bond’s work, making it accessible to younger audiences and ensuring his stories continue to enchant for years to come.
“Ruskin Bond and the family are very happy and excited to see his work translated into animation series.”
The Adventures of Rusty is based on Bond’s semi-autobiographical stories about a lonely Anglo-Indian boy named Rusty.
“Ruskin Bond, the legend needs no introduction,” said Giffi CEO, Prabit Nair. “Being part of his legacy is a proud moment for all of us. We are thrilled to collaborate with Toonz on this project and are committed to making this venture a global success.
“We would like to extend our heartfelt thanks to Sidd Bond for considering us for this project.”
Toonz Media Group is a multi-platform entertainment company that produces and disributes a wide variety of live-action and animated content for audiences around the world.
Giffi is a toy and entertainment company that focuses on designing, sourcing, manufacturing and distributing high-quality toys based on wholly-owned brands and licensed IPs.
Fonterra and Superbrewed Food Collaborate on Sustainable Food Tech