By Allison Watkinson
TLL Reporter
Toonz Media Group and Gummybear International have signed United Smile as the new master toy licensee for Gummibär and Friends.
First launched in 2020, United Smile is an international company that designs and distributes toys and games through its global network of strategic retail partners.
“We’re excited to team up with United Smile on a mission to bring fun and innovative new toys to the myriad of fans of Gummibär and his Friends around the world,” said Gummybear International president, Jürgen Korduletsch. “We’re very much looking forward to work closely with our new partners to a successful journey creatively and commercially.”
Per the terms of the partnership, United Smile will develop and distribute an extensive Gummibär and Friends toy collection to retail markets around the world.
The United Smile collection will include a diverse lineup of Gummibär and Friends merchandise that spans figurines, play sets, plush and novelty items.
Owned by Gummybear International, Gummibär is a multi-media entertainment franchise that currently includes an animated series, virally popular music videos, licensed consumer products and more.
“The popularity of Gummibär is beyond comparison,” said Toonz Media Group CEO, P. Jayakumar. “It’s a truly global phenomenon, and it’s incredibly rewarding to see the brand continue to resonate with kids worldwide. United Smile’s plans for Gummibär are exactly what fans will love, and we’re delighted to have found the perfect partner for this venture.”
The Gummibär and Friends TV series is produced by Toonz Media Group in partnership with Gummybear International.
Toonz Media Group is a multi-platform entertainment company that produces and disributes a wide variety of live-action series, animated content, feature films and interactive games for audiences around the world.