StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers.
StoryToys is a wholly-owned subsidiary of Team17 Group plc.
The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2- to 5-year-olds, the company says. Each play pack features challenges to support learning and development skills including early math, creativity, reasoning and problem-solving.
“We’re thrilled to be able to bring superhero adventures to our youngest fans,” says Daniel Fink, senior vice president, business development and new initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, but it also provides an all-ages experience for parents to introduce their own favorite Marvel superheroes to their children. The LEGO Group and StoryToys are both experts in making high-quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”
App users can engage with superheroes, including Spider-Man, Captain America, Ghost-Spider and more. Children help superheroes save the day in each activity, whether shooting webs with Spider-Man or rescuing a cat with Captain America. They can also create and build structures with virtual 3D LEGO DUPLO bricks.
“As a lifetime fan of both Marvel and LEGO bricks, this project is very close to my heart,” says Emmet O’Neill, chief executive officer, StoryToys. “We’re delighted to be once again collaborating with our amazing partners at the LEGO Group and to be working with Marvel for the first time on such a special project. Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans or both, it’s our absolute privilege to bring them the opportunity to engage with their favorite heroes in this fun and educational digital experience.”
The LEGO DUPLO Marvel app is now available worldwide in 26 languages, with more to come in 2022. It’s free to download with additional content available to purchase, and the app is now available from the App Store and Google Play.
“Building on the LEGO Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the LEGO DUPLO Marvel world to life in digital form,” says Sean McEvoy, vice president, LEGO Games. “The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”