By Allison Watkinson
TLL Reporter
The Traces wine brand has created a new wine collection in collaboration with WW International for distribution in Ireland and the UK.
Part of the DrinkWell group, Traces is an eco-friendly and low-calorie wine brand that specializes in creating high-quality products that use natural ingredients and sustainable grape cultivation methods.
The UK-based licensing partnership was brokered by Beanstalk on behalf of its client, WW International (WeightWatchers).
WW International is a healthy lifestyle technology company that offers research-based weight loss and weight management programs.
The collaborative partnership will focus on providing members of the WW program and the general public with a curated range of wines that are low-calorie, low sugar, vegan and gluten-free.
“With red and white wine being regularly tracked drinks in our award-winning app—we know many of our members love to enjoy a glass of wine,” said WW licensing head, Brenda McNulty. “We anticipate that this new partnership will bring huge levels of excitement from our members, who we know are constantly looking for new ways to manage their weight health.”
The curated Traces x WW wine collection will include a rosé, a sauvignon blanc and a cinsault in order to cater to different beverage tastes and consumer preferences.
Each wine featured in the collection is naturally crafted in France with no added artificial ingredients.
“To be the only WW endorsed wine for UK and Ireland is incredibly exciting and marks a huge milestone for DrinkWell,” said Traces MD, Tom Bell. “In a world where wine consumption is on a notable decline, TRACES Wine emerges as a beacon of innovation, catering to the tastes and lifestyles of the modern-day wine enthusiast. Breaking barriers and redefining the category, TRACES Wine is not just a brand; it’s a movement towards a new era of wine appreciation.
“Our commitment to this is now being recognised by one of the biggest global wellness companies,” added Bell. “We look forward to watching this partnership unfold.”
Traces collection of WeightWatchers approved wines are available for purchase through the official DrinkWell Beverages online store and through Amazon’s ecommerce platform.