By Allison Watkinson
TLL Reporter
Weatherbeater has signed an agreement that grants Mr. Brands the rights to develop and launch a range of licensed Weatherbeater paints, stains, and sundries.
This new licensing collaboration is intended to leverage Weatherbeater’s reputation for durable, long-lasting weather protectant solutions with Mr. Brands’ manufacturing and distribution expertise.
The partnership was brokered by Weatherbeater’s exclusive global licensing agency, LMCA.
“We are pleased to unite these two incredible companies for this line of Weatherbeater exterior paints, stains, and sundries,” said LMCA CLO, Ray Uhlir. “More and more, consumers are looking for better protection against the elements for their homes. Generations of contractors and consumers have preferred and trusted Weatherbeater coatings to do the job right and to protect and beautify great American homes like theirs for years.”
A subsidiary of Full Sail IP Partners, Weatherbeater is a home improvement brand that has created high-quality home renovation products for more than 50 years.
Weatherbeater products include a wide variety of home improvement solutions and heavy-duty paints that are designed to offer long-lasting weather protection for both renovation professionals and the DIY demographic.
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“Weatherbeater has always been committed to delivering the best coating solutions,” said Full Sail IP Partners CEO, Alan Kravetz. “By joining forces with Mr. Brands, we can take that commitment to a whole new level and provide our customers with new, innovative paint and coatings to help protect and enhance their homes.”
Mr. Brands is an international company that specializes in sourcing, manufacturing and distributing products through licensing partnerships with retailers and brands.
The company has been offering its manufacturing and distribution expertise to both in-house and licensed brands for over twenty-five years.
The company has experience in a wide variety of product categories such as automotive accessories, cleaning chemicals, exterior paints, temperature control devices, power tools and more.
Mr. Brands currently distributes its products to more than thirty major retail companies across the U.S.
“We are delighted to be working with Weatherbeater on this exciting partnership,” said Mr. Brands CEO, Alan Smith. “Weatherbeater is a brand that has always said what it does. With our expertise in paints and coatings, we will create an innovative range of durable Weatherbeater exterior paint and stain solutions that will deliver exceptional value to homeowners, contractors, and DIY enthusiasts alike.”
The new line of Weatherbeater branded exterior paints, stains, and sundries will be distributed at retailers throughout North America.
Additional information on Weatherbeater home improvement products are expected from the partnership in the future.