TLL Staff
Bulldog Licensing has announced the appointment of Freddie Lindsell as its new Licensing Coordinator.
Freddie’s responsibilities will include supporting the team as a whole across the contract process and product approvals. This post has been created to help manage portfolio growth along with the ongoing evolution of service demands for the award-winning agency.
It’s a somewhat unusual appointment for the agency, as Lindsell’s background is not in licensing, but in biochemistry!
“Freddie is not only a new arrival in the licensing business but, unusually for a first-time licensing professional, his background is in the science,” Bulldog said in a statement. “He recently completed a degree in biochemistry at Dundee University, including a period working as a plant science researcher and lab technician.”
Sophie Yates, Brand Manager with Bulldog, says the team were impressed with Lindsell’s intelligence and his ability to adapt to any situation.
“With the ever-evolving needs of licensing and a portfolio of incredible brands, we were looking for an intelligent, adaptable, fast learner to support our team,” said Yates. “Freddie’s enthusiasm and ability made him the ideal candidate. We’re delighted to welcome him to Bulldog and what we trust will be a long and successful career in licensing.”
Lindsell says he was looking for a change, and making a fresh start was an attractive idea precisely because it offered a complete change of direction. “After graduating, I chose to pursue a career in a more creative, people-oriented field,” said Lindsell. “That led me into the world of licensing.”
This is certainly a change of direction Lindsell is looking forward to, with an aim to bringing some positive ‘chemistry’ to the firm.
“I’m excited to work with the team at Bulldog representing the diverse portfolio of brands it so expertly manages,” said Lindsell, adding he already has a personal favorite. “That’s Beano—an iconic Dundee brand and a comic I grew up reading.”