By Allison Watkinson
TLL Reporter
The Okay Bears NFT brand has partnered with Zara to launch its first officially licensed apparel collection.
The licensed Okay Bears x Zara fashion collection includes branded t-shirt designs adorned with iconography and images from Okay Bears NFTs.
The licensing deal with Zara was facilitated by Okay Bears’ exclusive licensing agency IMG, in partnership with Brand Design.
“Okay Bears’ meaningful message and its uplifting community has struck a chord with brands, making it one of the most sought-after names in Web3,” said IMG director Desmond Sansevere. “This bold and catchy collection with a fashion powerhouse like Zara is the perfect launch to Okay Bears consumer offerings. It not only provides the Okay community a fun and different way to connect with the project and each other, but also introduces it to new audiences.”
A subsidiary of the Inditex group, Zara is an international fashion company that designs, produces and distributes apparel and accessories through an extensive global retail network.
The Zara x Okay Bears’ t-shirt collection is currently available to browse and purchase on Zara’s official e-commerce website and in over a thousand Zara retail store locations across the globe.
“Our collaboration with Zara opens a gateway to inspire mainstream audiences through the impact of our positive message; we’re all gonna be okay,” said Okay Bears’ co-founder, Suby. “It is a celebration of innovation, culture, and the power of community. This partnership also solidifies Okay Bears’ presence on a global scale while reinforcing our commitment to offering unique and rewarding experiences for the Okay community.”
Okay Bears is a pop-culture NFT brand and Web3 community featuring illustrated bears that wear trendy clothing.
The Okay Bears has provided fundraising support to four charitable initiatives since the brand initially launched in 2022.
These initiatives included fundraising collaborations with UNHCR for refugee aid, (RED) for health justice, Movember for men’s mental health and HEIR for community development.
Owned by Endeavor, IMG is a global company that offers services such as rights management, multi-channel content production, licensing representation and more.
Jazwares Debuts Squishmallows Fashion Collection with H&M