By Gary Symons
TLL Editor in Chief
The hit preschool series Zoonicorn is going into Brand Licensing Europe (BLE) with a new licensing partner, new products and the launch of its official branded Amazon portal.
The show, produced by Toonz Entertainment and Zoonicorn, LLC, is now aired in more than 100 countries worldwide, and has quickly grown an enviable portfolio of licensing deals.
Global licensing for the brand is shared by the two companies and headed by J’net Smith of All Art Licensing. Zoonicorn will be represented at BLE at the Toonz Entertainment (Stand #E171).
Among the new highlights for the Zoonicorn brand this year include a Global Merchandising Agreement with Teddy Mountain, the world’s largest wholesale supplier of DIY (do-it-yourself) Plush products.
Teddy Mountain will showcase the entire family of Zoonicorn DIY Plush Characters through its distribution network in North America, UK, EU, and The Emirates. Teddy Mountain’s interactive kit concepts will enable customers to craft and accessorize their ownZoonicorn ‘stuffie.’ The products come to market in spring, 2025.
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Zoonicorn licensee Storypod will be releasing a new Zoonicorn bundle for its interactive audio player featuring a Promi Craftie ‘yarn-audio character’, a new audio storybook entitled “Home Sweet Home,” a Zoonicorn branded activity & coloring book, and a magnetic token that plays 10 sing-along songs. The new products will be available this holiday season.
Zoonicorn has developed and will launch its new branded Amazon.com portal where consumers can find a wide range of Zoonicorn licensed products with a single click. Coming to the portal this fall are products from Zoonicorn licensees SRM Entertainment, Storypod, United Smile and Jay@Play.
The Zoonicorns feature fantastical creatures who inhabit the dreams of young animals, taking them on amazing adventures to help learn important social-emotional skills, with a focus on determination, optimism and resilience.
The Zoonicorns cleverly guide each dreamer through a whirlwind of fun-loving escapades, and when the dream is over, the young animal wakes up feeling self-confident, with the decision-making skills necessary to overcome whatever challenges they are facing. At the heart of every solution is the one important truth; the power to solve any problem is inside of them.
Multi Emmy Award-winner Mark Zaslove (Winnie the Pooh, Lazytown, Bob The Builder) serves as show runner and lead writer/editor for the series. The music for the show has been composed by Emmy Award winning composer Rich Dickerson.
To learn about this property, visit http://www.zoonicorn.com.
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