By Allison Watkinson
TLL Reporter
Jewel Branding & Licensing (JBL) is introducing an array of new licensed products and events at the Atlanta Market.
The Atlanta Market is a trade show, networking and wholesale event for members of the home furnishings, gift and design industries. The trade event features thousands of different brands, retailers and designers from more than sixty countries around the world.
The new collaborations from Jewel clients will include product and design releases from Nikki Chu, Inspirivity, EttaVee, Loveall, Sara B and Scout.
The interior design brand Nikki Chu will be presenting a licensed collection of wall art in partnership with the wall décor company, Leftbank Art. The Nikki Chu wall art collection will premier at Leftbank’s showroom in Suite 13F-2 and 13D-2.
Jennifer Wagner’s illustration brand Inspirivity is debuting an exclusive product line for Enesco’s Izzy and Oliver lifestyle brand.
The exclusive Izzy and Oliver x Inspirivity licensing partnership will officially launch at the Atlanta Market. Wagner will attend for a signing event that will take place at Enesco’s showroom in Suite 1616.
The EttaVee lifestyle brand will also be unveiling a licensed product collection with Enesco. Known for its creations by artist Jessi Raulet, the EttaVee brand will debut its new collaborative Christmas collection in Enesco’s showroom.
The Loveall brand has partnered with Roman for a collection of ceramic photo frames, trinket trays and crosses that feature Allison Loveall’s handpainted floral designs and lettering.
The licensed collection will be displayed at Roman’s showroom at the Atlanta Market.
Sara B is introducing a new coastal-inspired dinnerware collection with Certified International. The licensed dinnerware line will be on display at Certified International’s Showroom in Suite 1818.
The Scout tote bag brand is also introducing new designs and collections at their designated showroom at the Atlanta Market event.
As a recent addition to Jewel’s client portfolio, the Scout brand has several new licenses in development that will be announced by the JBL agency in the coming weeks.
The brand is currently seeking additional licensing partners in categories such as home, apparel, accessories, stationery, gift, travel and beachware.
“We love to kick the year off at the Atlanta Market and are thrilled to have so many new and exciting launches from many of the artists and designers in our portfolio,” said Jewel CEO, Julie Newman. Jewel is a global licensing, branding and creative agency that offers a full range of services to its clients.
The agency develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.
JBL represents a broad portfolio of designers, design-based brands and cultural institutions from around the world.
The Atlanta Market event is being held in America’s Mart from Jan. 16 to Jan. 22.