By Gary Symons TLL Editor-in-Chief Attendees at Brand Licensing Europe had reason to celebrate this week, as a new report from Circana and Licensing International showed the global licensing industry posting a new high of $389.8 billion in sales of licensed merchandise and services. Data from Licensing International’s Global Licensing Industry Study shows the global … [Read more...] about Global Licensing Industry Grows by Healthy 5.45%
Corporate
Snack Iconic and Dove Team Up for Chocolate Enrobed Pretzels
By Gary Symons TLL Editor-in-Chief As if chocolate and pretzels weren’t tasty enough by themselves, now we have “Chocolate Enrobed Pretzels.” Snack Iconic provided the pretzels while Dove contributed the chocolate to create this new treat, which will be debuting this month in convenience stores across America. The licensing partnership for this delicious, diet-destroying … [Read more...] about Snack Iconic and Dove Team Up for Chocolate Enrobed Pretzels
H&M Headlining Speakers at Upcoming PoC Conference
By Gary Symons TLL Editor-in-Chief Products of Change has announced additional speakers for its annual sustainability conference, including representatives from the H&M Group, The Works, Decathlon and Hasbro. Products of Change is a sustainability organization serving the brand and licensing industry, and holds an annual conference focusing on how companies can achieve … [Read more...] about H&M Headlining Speakers at Upcoming PoC Conference
Feature: When the Going Gets Tough, the Tough Get Licensing
An Interview with Peter Cross, VP of Broad Street Licensing Group By Gary Symons TLL Editor-in-Chief These are difficult times for the food and beverage industry, which faces multiple challenges including stubborn inflation, roiled supply chains, the uncertainty caused by tariffs and trade wars, and the growing impact of GLP-1 weight-loss drugs. It’s all added up to a … [Read more...] about Feature: When the Going Gets Tough, the Tough Get Licensing
Diageo and Magnum Mix a Bailey’s-Flavored Ice Cream Treat
By Gary Symons TLL Editor-in-Chief Magnum fans looking to have their Bailey's Irish Cream and drink it too now have a new option in the freezer aisle ... minus the hangover. Licensing agency Asembl announced a partnership between Diageo's Baileys Original Irish Cream Liqueur and The Magnum Ice Cream Company to launch Magnum Mini Inspired by Baileys. It's an alcohol-free ice … [Read more...] about Diageo and Magnum Mix a Bailey’s-Flavored Ice Cream Treat
Brand Finance Says GLP-1 Adoption Threatens Value of Top Food Brands
By Gary Symons TLL Editor-in-Chief The brand valuation consultancy Brand Finance says the growing use of GLP-1 drugs poses a $73 billion threat to the world's top 100 food companies, with snack brands facing the greatest exposure. The report from Brand Finance was detailed in the food and beverage industry publication Food Dive, which also said the potato chip maker … [Read more...] about Brand Finance Says GLP-1 Adoption Threatens Value of Top Food Brands
Climate Comic to Host Products of Change Sustainability Awards
Article Submitted As part of the annual Products of Change Conference on 11 November, POC will once again be co-hosting its SDG Awards, recognizing the individuals and companies actioning the UN’s Sustainable Development Goals (SDGs). Across the Products of Change Community, more than 1,500 individuals are leading sustainability action within their businesses – building the … [Read more...] about Climate Comic to Host Products of Change Sustainability Awards
Easy as Pie: J.M. Smucker and Golden West Partner on Fruit Crumb Pies
By Allison Watkinson TLL Reporter A new line of Smucker’s Crumb Pies is giving consumers some easy and delicious dessert options, in a partnership with licensee Golden West Food Group. The J.M. Smucker Co. and Golden West have jointly launched an all-new line of ready-to-bake fruit crumb pies that combine convenience with that unbeatable fresh-out-of-the-oven taste of a … [Read more...] about Easy as Pie: J.M. Smucker and Golden West Partner on Fruit Crumb Pies
Canadians Are Guzzling Down Kraft Dinner-Flavored Soda
By Gary Symons TLL Editor-in-Chief Cheese-obsessed Canadians are embracing a new soda that adds the taste of Kraft Dinner to Solly's Cream Soda. Better known as Kraft Mac & Cheese in the U.S., Kraft Dinner is now pouring its iconic, ooey-gooey cheesiness into a fizzy new frontier of food and beverage innovation. Partners Kraft Heinz and the soda maker Solly's Craft Soda … [Read more...] about Canadians Are Guzzling Down Kraft Dinner-Flavored Soda
Mondelēz Looks to Biscoff for Help in Global Expansion Plans
Mondelēz and Lotus Bakeries Risk It for the Biscuit in a Licensing Partnership Aimed at Global Chocolate and Cookie Domination By Gary Symons TLL Editor-in-Chief U.S. consumers will experience for the first time the impact of a far-reaching, global partnership between Oreo-maker Mondelēz International and Lotus Bakeries, producer of the popular Biscoff biscuit. Mondelēz … [Read more...] about Mondelēz Looks to Biscoff for Help in Global Expansion Plans