By Allison Watkinson
TLL Reporter
The British lifestyle brand Laura Ashley has partnered with Scentifolia for a licensed collection of Laura Ashley-inspired floral arrangements.
Scentifolia is a boutique farm-to-door flower growing and floral supply business that specializes in fresh-cut garden roses.
The company’s garden roses are hand cut, graded and packed by experts in caring and cultivating roses and other flowers.
“We are thrilled to partner with Scentifolia to bring this new line of fresh florals to our customers,” said Laura Ashley Global president, Carolyn D’Angelo. “Laura Ashley customers have long embraced our traditional values and commitment to quality and originality, and we believe that Scentifolia shares that same commitment.”
The licensed Laura Ashley Fresh Cut Flowers collection will include an exclusive range of garden rose bouquets, sprays and arrangements inspired by colors, prints and aesthetics from Laura Ashley’s fashion and home furnishing products.
“Laura Ashley’s 70 years of design excellence and the extensive archive of floral prints serve as our inspiration for the bouquet collection,” said Scentifolia founder, Sergio Cadena. “As one of the world’s best-loved home and lifestyle brands, customers will appreciate how we have brought the rich heritage to life in a fresh garden rose bouquet to be enjoyed.”
Originally established in London back in 1953, Laura Ashley has become a global British heritage brand that offers a full range of lifestyle products.
This range includes home furnishings, decor, sleepwear, accessories, apparel and hospitality experiences. The Gordon Brothers investment firm acquired the global licensing rights to the Laura Ashley brand’s design archives and related intellectual property in 2020.
The full Scentifolia x Laura Ashley flower collection is currently available for purchase through the official Laura Ashley Flowers e-commerce website and through the brand’s dedicated Amazon storefront.
In addition, a selection of Laura Ashley floral arrangements will be available for upper-tier supermarket retailers across the United States.
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