By Allison Watkinson
TLL Reporter
The BEAM Be Amazing health brand has expanded its partnership with Dole Food Company to introduce Dole Whip flavored powder supplements.
The new co-branded supplement line includes a Dole Whip Strawberry Vegan Protein Powder and a Dole Whip Pineapple Pre-Workout Powder.
“With the success of our first flavor collaboration with Dole, our consumers were eager to see how this partnership would expand,” said BEAM Be Amazing CMO, Tarun Singh “I’m very excited to fully exceed their expectations and once again deliver great products, great flavors, and a great experience, never sacrificing one over the other.”
The Dole Whip Strawberry Vegan Protein Powder uses BEAM’s patented Puris Pea formula that includes 20g of protein and added prebiotic fiber without the use of sugar, gluten, soy, artificial flavors, dyes or sweeteners.
The Dole Whip Pineapple Pre-Workout Powder joins the BEAM Be Amazing’s stimulant-free pre-workout line.
The Dole Whip Pineapple Pre-Workout Powder is fortified using three trademarked ingredients and is crafted using natural flavors, colors and vegan ingredients.
“We’re excited to strengthen our partnership with BEAM as we introduce the iconic flavors of Dole Whip into the supplement category,” said Dole Food Company director, Elisabeth Morris. “The BEAM x Dole products epitomize better-for-you options, with natural ingredients that support our mission of making the world a healthier place. Our aim was to create inclusive vegan supplements that are 100% natural and free from allergens and added sugars. BEAM has surpassed expectations once again, and we’re delighted to enhance consumers’ fitness experiences with the addition of Dole Whip flavors.”
The licensing collaboration between the two companies was brokered by the global Beanstalk brand extension agency on behalf of the Dole Food Company.