Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables

By Allison Watkinson
TLL Reporter
Heathside Trading has signed an agreement with WildBrain CPLG to produce a range of toys and collectables for Teletubbies and Strawberry Shortcake.
Heathside Trading is a UK-based company that specializes in the manufacturing and wholesale of pop culture-inspired consumer products.
‘’We are very focused on bringing some of the best heritage brands to market and Teletubbies and Strawberry Shortcake fit that profile,” said Heathside Trading EVP, Darren Epstein. “So many fans grew up in the age of the original release of these properties and now want to explore collecting products from their youth. At Heathside, we want to service this customer base with some great licenses and great content.”
The licensed collections will include an extensive range of Teletubbies and Strawberry Shortcake-themed products such as vinyl figures, bag clips, trading cards, keychains, luggage tags, dinner sets, silicone lights, plush sets and more.
The Teletubbies and Strawberry Shortcake product lines from Heathside Trading are scheduled to launch in the second quarter of 2025 through select retail partners across the UK and Europe.
“WildBrain’s beloved Teletubbies and Strawberry Shortcake are continuing to gain momentum as pop culture icons around the world,” said WildBrain CPLG director, Stacy Scimia. “We’re already seeing huge success in China and Asia-Pacific for Teletubbies toys and collectables aimed at Gen Z and ‘Kidults’ and for Strawberry Shortcake collectables in the North American market. As fandom for both brands grows, it’s exciting to see consumer demand growing in the UK and Europe,” added Scimia. “We’re looking forward to product hitting the shelves next year.” 
A division of WildBrain Ltd., WildBrain CPLG is a licensing and brand management company that focuses on building consumer products programs and location-based entertainment initiatives for its clients.
The licensing agreement with Wildbrain CPLG was brokered on behalf of Heathside Trading by KJG Ltd. (Kirstie Guthrie).