By Allison Watkinson
TLL Reporter
Thrilljoy has signed an exclusive partnership with Hot Topic and BoxLunch to launch its range of premium collectibles at select stores in the U.S.
Thrilljoy is a collectibles company that focuses on creating high-end collectible products inspired by licensed brands across pop-culture, sports, music, gaming, film and more.
“This exclusive partnership with Hot Topic and BoxLunch represents a pivotal alliance in the pop culture sector, perfectly aligning with our strategic vision,” said Thrilljoy CEO, Brian Mariotti. “By joining forces with these industry leaders, we’re poised to revolutionize fan engagement through our collectibles. Together, we’ll create and deliver exclusive, high-demand products that set new standards for fan experiences,” added Mariotti. “This collaboration empowers us to tap into a passionate consumer base, driving foot traffic and sales while reinforcing our position as innovators in the $422 billion global collectibles market.”
The partnership with Boxlunch and Hot Topic will see the company’s line of Thrilljoy Pix! collectibles debut at select store locations beginning on December 3, 2024.
This launch will include the licensed Beetlejuice Thrilljoy Pix! collectible, which will be sold exclusively through BoxLunch and Hot Topic stores. Additional products from Thrilljoy will be introduced to shelves in the coming months.
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“At the heart of our mission is the unwavering commitment to provide our customers with exclusive collectibles that truly capture the spirit of fandom,” said BoxLunch SVP, Rick Vargas. “These unique items not only enhance the shopping experience but also significantly boost foot traffic at our retail locations. This partnership solidifies our dedication to delivering highly coveted products that resonate powerfully with our fans, inviting them to engage with our brand and explore our stores.”
Founded in 1989, Hot Topic is a retail company that offers alternative apparel, accessories and pop-culture collectibles.
BoxLunch is a specialty retailer that offers a curated collection of licensed pop culture merchandise including apparel, accessories, home goods, gifts, novelty goods and collectibles.
In addition to these retail partnerships, Thrilljoy is launching its own direct-to-consumer e-commerce website that will offer an expanded product range and exclusive releases.