Pizza Hut Launches Limited-Edition Tomato Wine with Irvine’s Just Beyond Paradise

By Allison Watkinson
TLL Reporter
Pizza Hut has launched a limited-edition tomato wine to pair with its classic pizza menu in partnership with Irvine’s Just Beyond Paradise winery.
Crafted at Irvine’s Just Beyond Paradise winery in Kansas, Tomato Wine by Pizza Hut offers an aromatic blend of fresh herbs and spices with notes of sun-ripened tomato and toasted oak.
The limited-edition beverage delivers a taste similar to a chilled white wine and was designed to pair perfectly with Pizza Hut’s classic pizza menu.
Pizza Hut has launched the product in a limited-edition gift set that includes a bottle of the licensed Tomato wine, two branded wine glasses and a bottle opener.
Tomato Wine by Pizza Hut can also be purchased individually with a minimum of two bottles required.
The licensing collaboration with Irvine’s Just Beyond Paradise winery was announced alongside the relaunch of Pizza Hut’s festive Triple Treat Box.
“The holidays are a time for many gatherings, but often the gift of a bottle of wine can feel expected,” said Pizza Hut director, Elyse Slayton. “Why not be the one to bring the pizza party with the gift of pizza wine and a Triple Treat Box designed to ignite fun and conversation. As a brand who has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party.”
A subsidiary of Yum! Brands, Pizza Hut is a restaurant delivery chain that offers pizza to customers through its extensive online and phone operated food ordering network.