By Gary Symons
TLL Editor in Chief
Dearfoams, the world’s leading slipper brand, has announced a partnership with Unique Petz, to introduce a new line of pet accessories, apparel, and beds.
The collaboration marks the expansion of Dearfoams’ comfort-focused products beyond humans to include their four-legged companions.
Launching in Fall 2025, the new collection will feature stylish and functional pet apparel, toys, accessories, and pet beds, designed with Dearfoams’ trademark commitment to comfort, quality, and sustainability. The products will be available at pet supply stores, strategic retail partners, and on Dearfoams.com.
This is not Dearfoams’ first foray beyond its signature comfy slippers.The partnership builds on the success of Dearfoams’ Home collection, which brought comfort-driven lifestyle products into the home.
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Justine Suh, President of Dearfoams, says these initiatives are part of the brand’s ongoing evolution. “Licensing has been a driving force in transforming Dearfoams into a leading comfort lifestyle brand,” Suh said. “This exciting collaboration empowers us to introduce premium products at exceptional value, perfectly aligning with our mission to make ultimate relaxation accessible to everyone—now extending even to our beloved pets.”
Founded in 1947 by Florence Melton, Dearfoams revolutionized footwear by introducing foam to slippers. Over the decades, the brand, now part of RG Barry Brands, has expanded its offerings to include the luxurious Fireside shearling collection and various comfort-driven lifestyle products.
RG Barry Brands, a multi-brand management company, has focused on sustainability and innovation across its portfolio, which includes Dearfoams, Baggallini, Columbus Product Group, and Planet A.
In launching its pet line, Dearfoams teamed up with Unique Petz. It was founded in 2010 by industry veteran Adam Ash, and has built a reputation for high-quality, design-forward pet products.
With more than 25 years of experience in pet product design and manufacturing, Unique Petz has worked with brands like Coleman, ICEE, and Best Friends Animal Society to create stylish and functional pet accessories.
“We are thrilled to partner with Dearfoams, a brand that shares our commitment to comfort, quality, and innovation,” said Ash. “Together, we’re blending their iconic comfort-first legacy with our expertise in pet product design to create something truly extraordinary.”
The collaboration reflects Dearfoams’ continued efforts to expand into new lifestyle categories through strategic partnerships. Alongside its foray into pet products, Dearfoams has also teamed up with brands like Idea Nuova, GCE International, and Centric Brands to offer sustainable and diverse comfort-focused products.
For more information on Dearfoams and Unique Petz, visit www.dearfoams.com and www.uniquepetz.com.