By Allison Watkinson
TLL Reporter
Gaylord Hotels and WBDGE are introducing an experiential collaboration that will bring licensed DC Superheroes and Villains to select Gaylord locations.
Officially launching in May 2025, the DC Summer partnership offers guests more than a dozen themed experiences through participating Gaylord Hotels.
These experiences will include in-person activities such as scavenger hunts, atrium light shows, character-inspired dining, live entertainment, meet-and-greet events, photo opportunities, waterpark celebrations, craft zones and more.
Through DC-themed welcome packs and pop-up retail stores, guests can also access exclusive merchandise inspired by the world and characters featured in the DC franchise.
A highlight event of the DC Summer offerings will be a new attraction called Universe of Light Featuring DC.
Available exclusively at the Gaylord Texan Resort, the Universe of Light event is a licensed lantern show that takes attendees through an immersive storyline using a combination of modern technology and classic art.
Featuring over 1,000 glowing lanterns that were crafted by master artisans from Zigong, China, the licensed show operates as a walkthrough attraction that showcases multiple settings and characters from the DCU.
Attendees can also purchase an exclusive Custom DC Comic that was created specifically for the Universe of Light at Gaylord Texan.
“We are thrilled to partner with Warner Bros. Discovery Global Experiences to bring the world of DC off the comic book pages into Gaylord Hotels this summer,” said Gaylord Hotels VP, Johann Krieger. “DC Summer promises to be an extraordinary adventure, offering guests the chance to immerse themselves in the DC Universe in a way only Gaylord Hotels can bring to life. From the spectacular Universe of Light attraction to the action-packed challenges and interactive experiences, this partnership exemplifies our commitment to creating unforgettable moments for our guests.”
The DC Summer activation will be available through the company’s Opryland Resort in Nashville, Palms Resort in Kissimmee, Gaylord Rockies Resort in Aurora and Gaylord Texan Resort on Lake Grapevine.
Part of the Marriott portfolio of brands, Gaylord Hotels is a hospitality company that offers inclusive resorts with scenic environments, multiple dining options, full-service spas, pools, entertainment options, shopping and more.
WBDGE (Warner Bros. Discovery Global Experiences) serves as Warner Bros.’ dedicated division for the creation, development, licensing and operation of location-based entertainment.
Photo Credit: Battle for Justice Light Show courtesy of Gaylord Hotels.
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