Article Submitted
By Kathryn Brand
POC Editor and Content Manager
Not sure what is spookier—that today is Halloween, and the ghosts, ghouls and witches wander among us, or that we are just FOUR days away from the POC Conference, I repeat: FOUR days. And we have only a handful of tickets left and very little time for you to get them. Yep, that’s definitely the spookier one.
Spookiness aside, there is also a lot of excitement here at POC. The anticipation is real, and with Caroline Petit from the United Nations this week announcing her attendance, well isn’t that just the icing on the cake? We are so delighted she will be joining us again for the conference, after opening the event in 2023 and launching our Awards, both of which we are lucky enough that she will be doing again this year.
The expertise and insights she will bring from Brussels will be incomparable and her continued support of both POC, the Conference, and our industry and its work, is a testament to how valuable the progress we are making is, and hopefully the incentive to keep pushing further.
As with all events, everyone prepares in their own ways. Helena has been doing her pre-reading, checking out Nicolai Broby Eckert’s book, The Demand Revolution, the findings of which he will be bringing to the conference.
Helena adds, “Since starting Products of Change, I have consumed so many amazing books about business and sustainability, but what I haven’t read (until now!) is the consumer’s story, with business integrated and sustainability at its heart… but here it is: ‘The Demand Revolution’, and the best thing is that Nicolai Broby Eckert, one of the authors, will be at the POC conference to present the data behind this incredible read! I’m so excited for this, and huge thank you to Nicolai for giving his time to share his journey with our wonderful industry.”
Meanwhile, Nicola, our organization and logistical queen, is knee-deep in everything we need to bring to the conference for you, her office absolutely stacked with everything all ready to go—from boxes of our latest magazine, ring lights for socials filming, our poseur tables, and our signage to really deck out the venue and make it ours. Yet to see if she will manage it all on the train but I have every faith.
At my end, I have been script writing, interview question writing, proofreading, proofreading again (and probably again), and examining every pixel of the presentations to make sure they are as perfect as they can be and will look fantastic on the big screen for you. We are so close it is tantalizing and with so much of the heavy lifting now out the way, it is just a case of making those finishing touches and showing up next week ready to go!
We can’t wait to see you there. If you haven’t got tickets yet you better be speedy as we only have a few left, and those last-minute bookings are still coming in! Get your tickets here.
Have a fantastic (and spooky) Halloween weekend,
Kathryn and Team POC