By Allison Watkinson
TLL Reporter
Tapatío Hot Sauce and Morehouse Foods have teamed up to introduce a new condiment collaboration called Tapatío Spicy Yellow Mustard.
Morehouse Foods is a family-owned mustard manufacturing company that has specialized in developing premium condiments and sauces since 1898.
The company now produces and distributes its award-winning mustards to grocery retailers, chefs and foodservice partners around the world.
This new licensing partnership is designed to blend Morehouse’s long-standing Classic Yellow Mustard sauce with a kick of Tapatío Hot Sauce flavor.
The licensed sauce is currently available for purchase through select Walmart locations and online through Amazon.
“We are excited to partner with Tapatío, a brand that shares our dedication to bold flavor,” said Morehouse Foods president, Paul Latter. “If you love Tapatío the way we do, you’re going to fall in love with this mustard.”
Founded by Jose Luis Saavedra in 1971, Tapatió Foods is a family-owned company that produces branded hot sauce with a distinct flavor profile inspired by Latin American cuisine.
Since its initial creation, Tapatió has grown to become the top-selling hot sauce brand in California, Arizona, Utah, Texas, Colorado and the West Coast.
“Both our families share a commitment to flavor, quality and authenticity,” said Tapatio Foods licensing operations director, Roche McCoy. “Tapatío Spicy Mustard brings together the best of both worlds — a tangy, spicy twist that’s perfect for every meal.”
The collaborative partnership with Morehouse Foods was brokered on behalf of Tapatío by its exclusive licensing agency, Brand Central.
Since joining Brand Central’s client roster, Tapatió has expanded its reach with an extensive range of licensed products across seasonings, snacks, meals, apparel, condiments and more.
Brand Central is a global licensing agency that provides comprehensive services across brand extensions, manufacturer representation and creative development.
The agency’s team is made up of experts with extensive experience across the licensing, retail, manufacturing and brand management industries.
Image Source: Tapatió/Morehouse Foods.
https://thelicensingletter.com/blendtec-and-geoffrey-zakarian-cook-up-licensed-kitchenware/