By Gary Symons
TLL Editor in Chief
Absolut’s potion masters have been hard at work, putting out a new line of cocktails to celebrate the release of Wicked: For Good.
The highly anticipated sequel to the blockbuster musical Wicked flies like a winged monkey into theaters on November 21.
To mark the occasion, Absolut is teaming up with Universal Pictures for some spellbinding cocktail offerings. Absolut has conjured up its first sequin bottle sleeve since 2017, one that magically flips from pink to green with a flick of the wrist.
The shimmering sleeve headlines the new Absolut-ly Wicked Good Cocktail Collection, complete with color-changing martini glasses, edible glitter, and a recipe book of cocktails so good they might just defy gravity.
“Absolut has long advocated for courage, friendship and standing up for what’s right; values mirrored perfectly in Wicked: For Good,” said Absolut’s brand director Bethan Hamilton. “Last year Wicked created a sensation that Absolut was proud to be a part of, and this year we hope to inspire even more moments of connection over a Wicked good cocktail.”
As the Official Spirits Partner of Wicked: For Good, Absolut is casting its enchantments across bars, theaters, and homes nationwide, with themed
cocktails like the Absolut Ozmopolitan and Ozpresso Martini. Each limited-edition collection comes with a $15 Fandango code, perfect for flying off to the movie in style, and The Grimmerie recipe book to created your own Wicked cocktails.
To add a little more goodness to Wicked, Absolut has once again partnered with Paris Hilton and her organization 11:11 Media Impact, pledging proceeds to the Human Rights Campaign Foundation.
Absolut and Hilton are gifting 11 lucky winners the Absolut-ly Wicked Good Cocktail Collection, continuing their tradition of surprising fans with fantastical experiences.
For a chance to win, Absolut and Paris are asking fans to share a photo or video on social of their favorite Absolut Wicked cocktail, explain how Wicked has changed their life For Good, and to tag @AbsolutUS @ParisHilton @WickedMovie or upload a submission on the Absolut x Wicked: For Good website.
One lucky fan will also have the chance to win a trip to the Wicked: For Good premiere in New York City for two, along with airfare and hotel accommodation.
“I sliv for creating iconic moments together with Absolut that shape culture, foster connection and make the world a more inclusive place,” said Hilton. “Wicked: For Good represents so many of the characteristics that my partnership with Absolut was created on, so I can’t wait to share an Absolut Ozmopolitan and spread kindness with my fellow Wicked fans.”
Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’