ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

By Allison Watkinson
TLL Reporter
The Absolut Company has partnered with Quadrille to publish a licensed recipe book called Absolut Cocktails.
The Absolut Cocktails book includes 80 easy-to-follow Absolut Vodka drink recipes, bartending equipment hacks, expert mixology tips, and more.
Quadrille secured the publishing rights from The Absolut Company in a deal brokered by WildBrain CPLG’s corporate and lifestyle division, ASPIRE.
ASPIRE secured the publishing agreement on behalf of its client, The Absolut Company.
“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut CCO, Tad Greenough. “Absolut is perfect for mixing, in cocktails, with mixers and with friends. We are delighted to be releasing, Absolut Cocktails, for fans to create their own delicious serves at home for every occasion. We cannot wait for readers to get mixing, share some stories and create some new ones – after all, we were all born to mix.”
A division of Hardie Grant, Quadrille is a UK-based publishing company that specializes in non-fiction books in the categories of craft, design, lifestyle, pop-culture, food & beverage, and more.
“We’re so excited to be collaborating with such a ground-breaking and instantly recognisable global vodka brand, Absolut,” said Quadrille SCE, Sophie Allen. “Cocktails are more than just a drink; they create a mood, and these stunning yet simple vodka cocktails are perfect for any occasion.”
The recipe book is intended to cater to the recent expansion of the at-home mixology and cocktail market.
The Absolut Cocktails is scheduled to hit online retailers and bookstores on Oct. 5, 2023.