By Allison Watkinson
TLL Reporter
Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta’s line of chocolate melting wafer desserts.
The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo’s classic Baileys liqueur to Saco Food’s existing collection of alcohol-free Dulci Frutta desserts.
“Partnering with the iconic Baileys brand is a fantastic opportunity for Dolci Frutta,” said Saco Foods CEO, Tom Walzer. “We’re excited to be joining forces with the world’s #1 liqueur, and we’re confident that our customers will love this new flavor of Dolci Frutta.”
Dolci Frutta’s chocolate wafer products are designed to melt quickly in the microwave and harden at room temperature to allow customers to make tasty chocolate-covered desserts with ease.
Launched in time for the holiday season, the new Bailey’s Irish Cream variety is currently available at online retailers and grocery store locations throughout the United States.
The partnership with Saco Food’s Dulce Frutta brand was brokered by Beanstalk as Diageo’s exclusive global licensing agent for the Baileys brand.
Beanstalk is a global licensing agency that works with IP owners, manufacturers and retailers to
expand brands into additional product categories, retsil markets and consumer demographics.
Beanstalk offers a range of services to its clients across areas such as licensing, digital media, manufacturer representation, cultural intelligence and brand partnerships.
Owner of the Baileys Irish Cream brand, Diageo is a global alcoholic beverage company that owns the rights to numerous liquor brands including Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan Casamigos, Tanqueray, Guinness and more.
The company’s products are currently sold in more than 180 countries worldwide.
Founded in 1973, Saco is a shelf-stable food company that focuses on offering a variety of specialty branded foods.
Saco’s portfolio of shelf-stable brands includes Dolci Frutta, California Sun Dry, Hoosier Hill Farm, Solo Foods, Ancient Harvest and more.
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