By Allison Watkinson
TLL Reporter
Bath & Body Works’ has partnered with Disney for a licensed fragrance collection inspired by Disney Princesses.
The collaborative collection features 85 products that are available in six distinct scents inspired by popular Disney Princesses including Moana, Ariel, Tiana, Belle, Jasmine and Cinderella.
Officially launching on February 16, the licensed collection includes a range of products such as fine fragrance mist, body wash, lip gloss, candles, body cream, hand soap, sanitizer and decorative accessories.
“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet,” said Bath & Body Works chief customer officer, Maurice Cooper. “Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance,” added Cooper. “As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation.”
Each fragrance was carefully crafted to embody each licensed character’s unique personality traits and storylines.
Inspired by her bold and resilient spirit, the Moana fragrance collection features notes of green palms, plumeria breeze and coconut water.
The Ariel collection incorporates notes of sea salt, golden citrus and coral water colors that are designed to represent her courage and curiosity.
Based on her compassion and determination, the Tiana line includes notes of delicate water lilies, gilded amber and the colors of the bayou woods.
The Belle collection includes hints of rose petals, sparkling buttercup and whipped vanilla to represent her self-confidence.
Inspired by her sense of justice, the Jasmine collection includes notes of sparkling jasmine flower, jeweled currants and wood tones.
The Cinderella fragrance line features notes of gardenia petals, musk and sapphire blue amber colors to denote her kindness and imagination.
“The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess,” said Disney SVP, Liz Shortreed. “This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”
Following an exclusive digital pre-order promotion for rewards program members, Bath & Body Works will launch the Disney Princess products through its retail store locations and e-commerce website.