By Allison Watkinson
TLL Reporter
Beanstalk has been named the official licensing representative for the Feed brand across Canada and the U.S.
Feed is a certified B corporation and social impact lifestyle brand that manufactures and sells utilitarian-style tote bags to support its non-profit partners.
The company’s line of tote bags are designed and manufactured using sustainable and environmentally friendly materials.
Initially founded in 2007, Feed’s charitable contributions have led to the donation of more than 126 million school meals for impoverished children around the world.
“I am very excited to engage with Beanstalk to source and secure strong partnerships for Feed going forward,” said Feed CEO, Lauren Bush Lauren. “The team is best in class at what they do. Expanding Feed’s product offerings will support and grow our mission to help feed children in need around the globe as well as here in the U.S.”
As the brand’s exclusive North American licensing agency, Beanstalk will work to extend Feed’s product selection to reach new categories and demographics.
“We are thrilled to welcome Feed to Beanstalk,” said Beanstalk CEO, Allison Ames. “We truly believe in what the brand stands for. Lauren and her team have made a true impact in the world helping to end hunger. We are going to continue her mission by further expanding Feed into other areas that will offer consumers new ways to support the cause, while increasing awareness of the fight to end childhood hunger.”
Key categories for the licensing program will include food, beverages, kitchen items, housewares, bags and accessories.
Beanstalk will also pursue partnerships with retail companies to expand the brand’s distribution network throughout North America.
Part of the Omnicom Specialty Marketing Group, Beanstalk is a global licensing and brand extension agency that focuses on developing comprehensive consumer product programs.
Beanstalk offers a wide range of services to its clients such as brand expansion, digital media, manufacturer representation, product development, partnership negotiation and more.