By Allison Watkinson
TLL Reporter
Blank Tag Co. has partnered with Don Clemente to release a slate of licensed sticker collections based on the Loteria Don Clemente card game.
Represented by Don Clemente in the U.S., Loteria is a Mexican heritage card game brand that has become part of Mexican culture because it reflects many aspects of Mexican customs, beliefs and traditions.
With a history of over a hundred years, the bingo-style card game has become a tradition that has been passed down through generations.
“Partnering with Loteria Don Clemente has been a dream for us,” said Blank Tag co-founder, Alondra Carbajal. “As a Latina raised in Los Angeles, I grew up playing Loteria with friends and family. This partnership is a perfect fit for us because this collection of stickers will help our customers show off their love of Loteria,” added Carbajal. “We are excited to bring these iconic cards to life as stickers and cannot wait to see the outpouring of support I’m sure the initial collection will receive.”
Launched on December 6, the first Loteria Don Clemente sticker collection is comprised of 7 stickers that are inspired by some of the most popular cards in the Loteria deck.
This includes depictions of the classic cards like El Gallo, La Luna, La Sirena, La Sandía, La Maceta, La Escalera and La Calavera.
“Blank Tag Co started in 2017 with a heavy focus on representation and creating stickers that centered around Latino culture,” said Carbajal. “This partnership is allowing us to bring back that focus by highlighting one of the most iconic brands in the community.”
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All of the stickers featured in the licensed collections are made in the USA with waterproof and dishwasher safe materials.
“We are very excited to be partnering with Blank Tag Co,” said Don Clemente CEO, Luis Landin. “As Latinos, Alondra and her team understand the emotional connection that the market has with Loteria® Don Clemente and the importance of showing off their heritage with pride.”
Based in the U.S., Blank Tag Co. is a high-quality sticker brand that currently features more than a thousand distinct designs, officially licensed products and a wide selection of retail partners.
The partnership with Blank Tag Co. was brokered by the Pacific Swell Brands (PacSwell) agency on behalf of its client, Loteria Don Clemente.
“It has been a pleasure working with Blank Tag Co. Loteria is as dear to their hearts as it is to mine and their passion and enthusiasm for the brand reflects on the collection,” said PacSwell president, Vivian Velasco.
Pacific Swell Brands is a full-service branding and licensing agency that helps its clients expand into new consumer product categories and retail markets.
With help from PacSwell Brands, Loteria Don Clemente operates an extensive licensing program that offers products across numerous retail categories.
This includes categories such as licensed apparel, accessories, novelty gifts, posters, lotto scratchers, personal care items and more.